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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin Vulcan teased in video

Get ready for the Aston Martin Vulcan. We're not sure exactly what that is – but Aston has released a teaser of its upcoming model/concept/thing – and it has a racy sound, that's for sure. That's about all we know from this video, as the car isn't shown. The Vulcan is set to debut March 3 at the Geneva Motor Show, and the official YouTube channel calls it "something very special." The Vulcan's pending reveal comes as Aston is set to get a cash influx from Investindustrial, an Italian equity fund that owns a chunk of the British automaker. The money will fund the company's new product plan, which is expected to help push Aston's global sales to 8,000 annually, double its current level. Aston's lineup of sporting machines has largely grown long in the tooth. New CEO Andy Palmer, who joined the company from Nissan, is charged with updating the portfolio to better compete with other high-end brands. The Vulcan appears to be the start of this, and it literally sounds pretty good. If nothing else, this engine sounds would like it make a nice ringtone for James Bond. News Source: Aston Martin via YouTubeImage Credit: Aston Martin Motorsports Geneva Motor Show Aston Martin Luxury Performance 2015 Geneva Motor Show aston martin vulcan

Aston Martin's AM-RB 001 hypercar will have a 6.5-liter Cosworth V12 and so much more

It's been a while since we heard any big news about the Aston Martin-Red Bull hypercar, the plainly named AM-RB 001. When it debuted last year, we got a look at the shape – and that's about it. Sure, a super-powerful V12 hybrid powertrain was promised, but we didn't have any concrete details on it or what was going into the pretty wrapper. Well, now Aston has made some announcements about partners, and they certainly have our attention: Cosworth, Ricardo, Multimatic, and Rimac. Cosworth, the famed engine supplier, will be supplying the engine. It's a 6.5-liter naturally aspirated V12. Aston had previously said the car will be a member of the one-horsepower-per-kilogram club, and so people are expecting the engine to make about 900 horsepower. It will of course be augmented by an electric motor, which will be fed by a high-performance battery from Rimac. (Yes, the same Rimac whose Concept_One has been shown in videos beating everything from Teslas to LaFerraris.) The as-yet-undefined amount of power will be routed through a seven-speed paddle-shift transmission supplied by Ricardo. And because you're going to want to stop, there will be big carbon-ceramic brakes – Alcon and Surface Transforms will supply the calipers and carbon discs. Multimatic, builders of awesome shocks, will make the carbon-fiber tub that everything goes into. Multimatic has worked with Aston in the past, including on its last limited-production vehicle, the One-77. Bosch is responsible for the ECU, traction control, and stability control. LED lights will be supplied by Wipac. So yeah, there almost aren't any high-profile companies left after this announcement. This car is going to be pretty extreme. Aston reiterates that it will build a maximum of 150for the road including prototypes, plus 25 more track-only models. They'll start going to customers in 2019. Related Video: Featured Gallery 2018 Aston Martin Red Bull AM-RB 001 Aston Martin Coupe Hybrid Lightweight Vehicles Performance Supercars aston martin am-rb 001