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Aston Martin and Brough Superior go two-up on a range of motorcycles

With several auto and motorcycle shows yet to come before the end of the year, the back of the Tokyo Motor Show doesn't mean the end of teasers. Aston Martin has released the merest line drawing of its next collaboration, a project with the resurrected English bike maker Brough Superior Motorcycles (pronounced "bruff"). The tie-up will debut Nov. 5 at the EICMA motorcycle show in Milan, Italy, and Aston Martin says it "will showcase the integration of beautiful design and exquisite engineering in strictly limited-edition motorcycles." This will be the first time the carmaker's wings will appear on a motorbike. It'll be interesting to see how the partners merge what look like two divergent design philosophies. When Englishman Mark Upham brought Brough back to life in 2012, he asked Frenchman Thierry Henriette of Boxer Design to pen a new bike visually tied to the original Broughs from the 1920s. The SS100, re-creating Brough's most popular model, is compelling but not pretty nor sleek, hung throughout with weighty, overtly constructed metallic forms. The Anniversary and Pendine Sand Racer models are lighter, but just as art deco and cyberpunkish in ways that Aston Martin design is not. On the other hand, Brough was — and is — also known for using excellent materials, build quality and performance, and they aren't inexpensive. Plenty of overlap with the Gaydon car company there. Somehow out of all that will come, we are told, "the perfect balance between performance and design." Mercedes-AMG partnered with Ducati for a few years in the MotoGP racing series and on some AMG-themed bikes, then traded for a partnership with MV Agusta on the AMG-themed Solar Beam. However, those were basically paint jobs on bikes Ducati was already making. It sounds like Brough and Aston Martin intend a more involved venture — and "motorcycles," plural — between carmaker and bike builder than we've seen recently. We'll have more answers in two weeks.

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.