2000 Aston Martin Db7 V12 Black Only 5,798 Original Miles Loaded 2001 2002 2003 on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Lamborghini, Aston Martin, Mercedes-AMG, Porsche and Koenigsegg Lego sets coming this summer

Lego has announced a slew of new automotive-themed sets. As is typical fashion for brand of building toys, the subject matter leans toward ultra-exotic, ultra-expensive vehicles, ranging from a $139,000 Mercedes SL63 on the low end to a $3 million Koenigsegg Jesko Absolut on the high end. If you can't afford those cars in real life, soon you'll be able to build your own plastic models of them. Some of the real-world counterparts aren't obtainable no matter what the cost. Take the Lamborghini Lambo V12 Vision Gran Turismo, for example. The one-off concept was designed by Lamborghini exclusively for Gran Turismo, the PlayStation racing simulator. However, Lamborghini did build a 1:1 version for the physical world, with the 808-horsepoewer hybrid V12 from the Sian FKP 37 beneath its bodywork. The Lego version is part of the company's Speed Champions line, which measure about 6 inches long. It does an excellent job of capturing the original's insectoid look and Y-shaped taillights. The set is made up of 230 pieces and will retail for $26.99. This is Lego's first Vision Gran Turismo car but we hope to see more.  Also joining the Speed Champions line are two 2-car sets. An Aston Martin-themed set pairs a Vantage safety car with an AMR23 Formula 1 racer. Both are finished in AMR's bright green with actual sponsor logos. The set contains 564 pieces and will cost $44.99. Also arriving as a 2-car set are a pair of Mercedes-AMGs. A black G 63 and yellow SL 63 Roadster, along with a pair of sunglasses-clad bros, make up the 808-piece set. It also retails for $44.99. All three Speed Champions sets arrive on June 1, 2024. If you're looking for something a bit more advanced and detailed, Lego also offers the Technic line. First up is a Porsche GT4 e-Performance, a 1,000-horsepower race car based on the 718 Cayman. This set can also function as a remote controlled car that moves forward, backward, and steers via a downloadable smartphone app. The 834-piece set costs $169.99. Last but not least, there's the Koenigsegg Jesko Absolut, a model of the Swedish supercar that is said to have a top speed of over 300 mph. The model does an admirable job of capturing the car's 0.278 Cd drag coefficient, considering it's comprised of 801 individual plastic bricks. This set will retail for $49.99 and, along with the Porsche, comes out August 1, 2024. Related Video LEGO Speed Champion Build: 1968 Ford Mustang Fastback

Aston Martin is ready with your submarine, Mr. Bond

Aston Martin and Triton Submarines have teamed to build probably the world's most stylish and luxurious way to dive beneath the waves. Called Project Neptune, this two-passenger mini submarine looks like something designed and developed by Q Branch for James Bond. Though to be fair, the evildoers at Spectre might also appreciate a submersible that works a little Aston flair into its design. First announced last September, the Project Neptune submarine has now been revealed in its final production format. Looking equal parts speedboat and lunar rover, the design is dominated by a clear bubble pressure hull that permits an expansive view of the watery world around you. There is seating for three, with room for a pilot and two passengers. The pilot seat is in the middle, positioned slightly behind the two front passenger seats. Capable of diving to depths of 500 meters, the submarine has a top speed of 5 knots — or not quite 6 miles per hour, for all you non-nautical types. While that's not exactly DB11 territory, Florida-based Triton says the the Project Neptune sub has roughly four times the acceleration of the company's flagship model, the 3300/3 submersible. Triton builds a wide range of subs, ranging from pure utilitarian models that can dive to the deepest depths of the ocean floor, to posh creations that cater to super-wealthy clientele with a spirit of adventure. It goes without saying which customer base Project Neptune is meant to entice. If there is any doubt, simply peek inside. Forget any images you might have had of vinyl seats and a maze of pipes and knobs peppering the cabin. The seats are leather-trimmed with Aston Martin logos on the backrests, while the rest of the interior is finished in lightweight carbon fiber. "The interior is quintessentially Aston Martin," says John Ramsay, chief technical officer at Triton Submarines. "The prototypes look incredible, being simultaneously functional and beautiful." Because you don't want to have the exact same mini-sub as your neighbors — perish the thought — there will be three Designer Specifications available. These have been created by the British automaker's own design team, while further customization can be handled by Aston's bespoke service, fittingly called Q by Aston Martin. With the least expensive Aston Martin costing about $150,000, how much will it take to pair your 2019 Vantage with your own Aston mini-sub?