2024 Alfa Romeo Tonale Veloce on 2040-cars

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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Alfa Romeo teases 'a new era' with Tonale taillights

The Italians from Turin opened their Facebook page to put the world on alert that "a new era begins with Alfa Romeo," and they did so using Alfa Romeo Tonale taillights. The leading guess as to what this might portend is a battery-electric Tonale. Such a vehicle is possible, but there are questions. Brand product chief Daniel Guzzafame admitted it was "technically possible," and we're expecting an EV from Alfa next year; however, that's meant to be the Italian version of the Jeep Avenger EV sold in Europe. FCA Italy runs the Facebook page in question, and the page contains plenty of Europe-specific content, so perhaps this teaser isn't meant for us in the U.S. Or perhaps the new EV gets Tonale taillights. Or perhaps some market will see a Tonale EV soon.  Another guess is that engineers have created an enhanced Tonale variant to put the Dodge Hornet in the dust. Alfa Romeo was said to be less than pleased about Dodge borrowing the Tonale and launching its Hornet first, then showing a Hornet GLH (Go Like Hell) concept with more than 300 horsepower compared to the Tonale PHEV's 285 hp. So what if there's a Quadrifoglio PHEV headed to market, marking the first time the go-fast division would have put four leaves on a hybrid powertrain? CEO Jean-Philippe Imparato said that after the Tonale launch, "we have one big product event every year for five years." This year was the 33 Stradale, next year comes something, and in 2025, "a full EV super-performing car." After that, every Alfa Romeo will be battery-electric, and Quadrifoglio trims make the jump. Imparato said there'd only be a Quadrifoglio variant of the current version if engineers could unlock "the highest level of performance." A four-leafed Tonale could break the seal on the future of performance Alfas, and be among the department's last ICE-powered hurrahs. All shots in the dark, though. Now that the tease campaign has begun, the next clue won't be far away.

I love the Disco Volante Spyder

For the past couple of years, Touring Superleggera has always given me reason to pause at the Geneva Motor Show. Casually sitting on the company's rotating stand is the Disco Volante, an absolutely exquisite version of the Alfa Romeo 8C with custom bodywork. I first saw it in red, then green, and now in a powder blue, as a Spyder. Only seven of these open-top Discos will be built, and I want one. Photos do not do this car justice – you really have to see it in person. For those of you who won't make it to Geneva this year, this video gives a better look at the curves and lines of Carrozzeria Touring Superleggera's creation. The tuning house is celebrating its 90th anniversary this year, and the new Disco Volante Spyder is (arguably) some of its finest work. Plus, bonus points for the name alone. How cool would it be to tell your friends you've got a Disco Volante in the driveway? But don't just take my word for it. Have a look at the gorgeous little two-door in the gallery below. View 13 Photos Image Credit: Live photos copyright 2016 Drew Phillips / AOL Design/Style Geneva Motor Show Alfa Romeo Convertible Original Video 2016 geneva motor show touring superleggera