2024 Alfa Romeo Stelvio Veloce on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2023 Alfa Romeo Giulia and Stelvio tweaked outside and in

Another Stellantis brand has hopped on the streamlining craze, this time Alfa Romeo. The Italians from Turin dropped info on what's coming to the 2023 Giulia sedan and Stelvio crossover for international markets, the best bits likely destined for our market as well. After introducing new brand hallmarks on the Tonale, the Giulia and Stelvio adopt the revised Trilobo grille and three-section full-LED headlights. You'll need look closely to see the grille differences, but there's a touch more depth and sculpting around the edges. The headlight changes are easier to spot, the "3+3" inspiration coming from the SZ and Brera, which predate the Tonale. The headlights also come with automatic high beams. Other shores that can have fancy lights get the Adaptive Matrix high beams that automatically adjust beam contours so as not to blind oncoming traffic. Yes, the National Highway Traffic Safety Administration cleared the mechanics of such lights for use in the U.S. in February of this year, but U.S. laws stipulate a lower maximum brightness than allowed in other markets. We'll see if the matrix system makes it here. The taillights don't appear to have changed, their covers have. The Giulia gets transparent glass taillight covers, the Stelvio gets smoked glass. There could be some illumination tricks front and back, too. We're used to seeing sequential turn signals in back, spy shots have shown a sequential turn signal pattern in the headlights, and Alfa says there's a "'Welcome and Goodbye' device that turns on every time the driver closes or opens the car."  Every trim features a 12.3-inch digital instrument panel that comes with three themes. The Heritage theme recalls the analogue gauges on vintage Alfas, with some upside down numbers on the analogue-looking speedo, a minimalist tachometer and a digital facsimile of the old school odometer with rolling numbers. Evolved "represents the future of Alfa Romeo design," placing most information in the center, the circular areas at the edges containing sweeping needles for the speedo and tach, but no numbers in the 'dials.' Relaxed puts nearly everything in the center, putting vitals like fuel level and oil temperature at the sides. Trim levels will be reorganized into two primary levels and two options levels. The basic tiers are Super, the entry-level, and Ti.

Alfa Romeo Milano EV teased in camo ahead of April reveal

The Alfa Romeo Milano is officially set to be revealed on April 10 this year as the Italian company’s first fully-electric vehicle. In addition to a reveal date, AlfaÂ’s given us some photos to pore over and get an idea of what the Milano will look like when the wrappings are taken off. For starters, though, donÂ’t get too excited about the prospect of buying one. The Milano is expected to be sold in Europe and perhaps other international markets, but not in the U.S. ItÂ’s said to be related to the Jeep Avenger, which is another small EV we donÂ’t get on this side of the pond. Just like the Avenger, the Milano is a small subcompact crossover that appears to be one size smaller than the Tonale, which is sold here. Alfa promises that itÂ’s taking this project just as seriously as any from a dynamics perspective, though, touting that engineers from projects like the 4C, 8C and Giulia/Stelvio Quadrifoglio are ensuring the Milano lives up to AlfaÂ’s high standards through testing at its Balocco test track.  If we ever get to drive it, weÂ’ll be sure to test AlfaÂ’s claims that it will be the best in its class for dynamics and handling. As for the design, the Milano is a stubby little SUV with what appears to be a fairly strongly raked rear window. The camo in front only does so much to cover up AlfaÂ’s traditionally triangular trefoil grille. Its wheel and tire package is shockingly big for such a small vehicle as it wears massive 20-inch wheels wrapped in low-profile Michelin Pilot Sport EV performance tires. Despite the Milano launching as an EV, itÂ’s expected to offer gasoline variants, too. We analyze the possible powertrain options in our most recent report about the Milano, but all of our questions should be answered in April this year, so stay tuned for news on the first electric Alfa. Related video: 2023 Dodge Hornet GT