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Alfa Romeo 4C priced at $53,900* in US, gains 342 pounds vs Euro version

We're out in California driving the Alfa Romeo 4C as we write this – which is the good news. The bad news is that we can't offer up any driving impressions of the car for another few days. On the other hand, we can provide a few interesting non-driving-based tidbits from the launch program, with which to further enlighten you about Alfa's upcoming "compact supercar" (that descriptor comes direct from Alfa CEO Harald Wester, for what it's worth). So, for starters, the price. When Matt Davis drove the European-spec 4C in the fall of last year, he guestimated that the starting price for the US would hover around $55,000. As it turns out, that was a pretty good guess. Eventually, the starting bill on a 4C will be $53,900, plus a significant $1,295 for destination, netting out to $55,195 out the door. That price might sound inline with what you'd expect for an Italian quasi-supercar, but it's not likely what you'll actually pay if you buy one. We're told that $62k to $65k will be the sweet spot for 4C sales in the US. What's more, if you simply have to have a 2015 model, you'll have to pony up a healthy $69,695 (that's including destination), for one of just 500 examples of the launch edition that will be sold here this year. In addition to a serialized plaque that will certify your historic purchase, the launch edition cars get the larger optional wheels in a dark-finish, the sport suspension, sport exhaust, and some other bits and bobs. Finally, while we're happy to report that the curb weight of the feather-light 4C will stay below the magical 2,500-pound mark (2,495 lbs., wet), it has still gained some 342 pounds versus the European-spec car. The added weight is down to a beefier carbon-fiber tub and additional US safety equipment. It's also fair to mention that the ultra-light European model was arrived upon thanks to a homologation rule with the EU, that (among other things) will limit 4C sales on the continent to just 1,000 units per year. We'd expect that to evolve as the model stays on sale. Stay tuned for our full review of the car, thick carbon-fiber and all, early next week.

Fiat Centro Stile sells design sketches to support kids in Italy

Fiat's Centro Stile design studio in Europe has kicked off a project called stART Again to support the global charity Save the Children. The studio put 136 high-resolution sketches of Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Lancia vehicles for download online at just ˆ20 a pop — about $22. The proceeds from all sales will be donated to a charity founded in England 101 years ago "to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts." Save the Children will use the funds to provide supplies, teaching materials, and support for studies for more than 100,000 children in the most disadvantaged areas of Italy who have been additionally harmed by the coronavirus and its effects. There are a heap of knockout drawings available. The selection at the Alfa Romeo store ranges from a 1958 Alfetta 158 racer to the coming Giulia GTA, classics in between including the immortal GTV 6 and the left-field 75 1.8 Turbo TCC racer. The Fiat marketplace contains wares from Abarth, Fiat, and Fiat Professional, with a massive emphasis on the new 500, but the hardcore 1972 Abarth 124 Spyder and oddball 900E van get slots in there (the 900E looks like a Volkswagen Vanagon, but the 900E came first). The Jeep shop is all business and big tires, save for the 1942 Willys MB, but someone needs to take the 1956 Jeep Forward Control sketch off the page and into reality. And the Lancia store has more to offer than the Stratos and Delta Integrale, an ominous Aurelia B20 GT and a Fulvia GT part of the five-model lineup. For some reason, Maserati got left out of the graphic bonanza, as did Ram, Dodge, and Chrysler, which is a shame. That still leaves 136 good reasons to click through and help the kiddies. Related Video:

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.