2024 Alfa Romeo Stelvio Sprint on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo's Giulia Quadrifoglio gets the GTA treatment

Alfa Romeo will celebrate 110 years of building some of the world's most emotional driving machines with a brand-new Giulia Quadrifoglio GTA. GTA, which stands for "Gran Turismo Alleggerita," is a throwback to the 1965 Giulia Sprint GT, which first got the treatment. The new GTA and GTAm will elevate the Giulia's already driver-friendly formula to a whole new level.  If the plain-Jane Giulia Quadrifoglio is a BMW M3 or Mercedes-AMG C63 competitor, the GTA is your Competition or "S" variant, respectively. It boasts more power, less weight, enhanced aero, a revised suspension, and a reworked chassis and interior designed to keep the driver in place and focused on one task and one task alone: driving fast.  The wick on the GTA's 2.9-liter twin-turbocharged V6 has been turned up a bit, resulting in a new peak rating of 540 horsepower (up 30 from the base car). To reduce weight, Alfa replaced a host of exterior panels with carbon fiber equivalents. The carbon treatment extends to some other components, such as a the drive shaft. Alfa says the net reduction works out to 220 pounds.  Outside, the aero has been completely revised with technical know-how provided by Sauber Engineering (of F1 renown). It also boasts 20-inch center-locking wheels and a titanium exhaust system. Alfa replaced many of the suspension bushings, the shocks and the springs with performance-friendly hardware. The GTAm pushes the formula even farther. We hesitate to compare a sport sedan to a GT Coupe, but the relationship between GTA and GTAm is quite similar to that between the Porsche 911 GT3 and GT3 RS. Both are fundamentally the same car, but the latter compromises a great deal more of its daily drivability for the sake of improving its on-track feel and performance.  With the GTAm, this included a set of carbon-backed front bucket seats with six-point harnesses, Lexan window inserts for the side and rear windows, and a rear seat delete. In place of the rear bench, you get a harness bar attached to a structural roll hoop, plus a handy little cubby for storing your custom Bell helmet in Alfa's GTA livery (which comes with the car, as well as an Alpinestars race suit, gloves and shoes, and a personalized Goodwool car cover). Checking in at just 3,350 pounds, the GTAm boasts a power-to-weight ratio of 6.2 pounds per horsepower, which Alfa says is the best in the class, enabling a 0-60 run in just 3.6 seconds.

2024 Alfa Romeo Tonale starts just under $45,000

The 2024 Alfa Romeo Tonale will be hitting dealers very soon, so Alfa has opened up the order books and announced pricing for the plug-in hybrid SUV. The base Sprint model will start at $44,590 including destination charge. That's a good bit more than some competitors such as the BMW X1 and Mercedes-Benz GLA-Class, but they're less powerful, don't come standard with all-wheel-drive, and aren't plug-in hybrids at those entry prices. When those are equipped with similar power and all-wheel-drive, the Alfa ends up being priced very close to its rivals. Full standard features weren't given for each trim level, but we know that the Tonale gets the turbo 1.3-liter four-cylinder hybrid powertrain making 285 horsepower and 350 pound-feet of torque. It has an electric range of around 30 miles and standard all-wheel drive. A 10.25-inch touchscreen and 12.3-inch instrument cluster are also included along with wireless Apple CarPlay and Android Auto. Despite a lack of detailed features for each trim, base prices for each have been released, and they're listed below. Sprint: $44,590 Ti: $46,590 Veloce: $49,090 Alfa Romeo is taking pre-orders for the Tonale right now, but only for the higher Ti and Veloce trim levels. Orders for the base Sprint will open up later this quarter. Alfa also expects that the Tonale will qualify for a $7,500 tax credit when leasing, due to a loophole for vehicles under lease. But be sure to double-check all those details before finalizing a purchase.