2022 Alfa Romeo Stelvio Sprint on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.

Alfa Romeo 4C Spider is dead after 2020, but look at this 33 Stradale Tributo

The Alfa Romeo 4C Spider is finally making its exit. Alfa quit selling the coupe in America starting with the 2019 model year, and now the roofless version will wrap up with the 2020 model year. There will be no 2021 4C Spider in the U.S. Alfa is not killing the 4C without a bang, though. In conjunction with the announcement of the car’s U.S. departure, Alfa has announced a 4C Spider 33 Stradale Tributo special edition model. ItÂ’s meant to honor the 1967 Alfa Romeo 33 Stradale, which is the iconic roadgoing version of the Tipo 33 race car. ItÂ’s gorgeous and works as a fitting send off to the mid-engine sports car that kickstarted AlfaÂ’s return to North America. There are a number of things changed or added with the 33 Stradale Tributo, but the single biggest difference is the red transparent finish to the carbon monocoque chassis (pictured above). The normally black exposed carbon fiber is now a glowing and translucent red, and itÂ’s rather striking. Additionally, Alfa paints it in an exclusive shade of red: Rosso Villa dÂ’Este tri-coat. It gets gray-gold wheels, a two-tone black and “tobacco” (brown) interior and special badging on the dash, side sills and center console. Everybody who buys one will also get a special, numbered book that goes over the 4C in detail. All 33 Stradale Tributo models will be fully loaded with options, too. Most importantly, it gets the Akropovic exhaust and race-tuned suspension. Alfa says a standard 4C with every option would be “thousands more,” so hey, youÂ’re getting a deal. The 33 Stradale Tributo will start at $81,590, and only 33 will be built. Considering that Alfa has only sold 92 4C Spiders throughout all of FCAÂ’s 2020 reported sales so far, they might be easier to get than you think. If you want one, Alfa says you should email (yeah, weird) them at: sales@alfaromeo.com. Related Video: