2020 Alfa Romeo Stelvio Ti on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Stellantis will enter joint venture with Samsung SDI for EV batteries

SEOUL — South Korean battery maker Samsung SDI Co Ltd and global automaker Stellantis NV have agreed to jointly produce electric vehicle (EV) batteries for the North American market, a person familiar with the matter said on Tuesday. Samsung SDI, an affiliate of South Korean tech giant Samsung Electronics, already has EV battery plants in South Korea, China and Hungary, which supply customers such as BMW and Ford. "The two companies (Samsung SDI and Stellantis) have struck a MOU (memorandum of understanding) to produce EV batteries for North America," the person with knowledge of the matter told Reuters. The source spoke of condition of anonymity because of the sensitivity of the matter. The person said the location of the battery joint venture is under review and will be announced later. In July, Reuters reported that Samsung SDI may build a battery plant in the United States, citing a company source. South Korea's Yonhap news agency earlier reported the two companies plan to build a factory in the United States, citing industry sources. Samsung SDI and Stellantis did not have immediate comment when reached by Reuters. Stellantis on Monday struck a preliminary deal with battery maker South Korea's LG Energy Solution (LGES) to produce battery cells and modules for North America. Shares of Samsung SDI were up 2.6% as of 0300 GMT, versus a 0.6% rise in the KOSPI benchmark index. Related video: Green Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall

Alfa Romeo 4C Spider lives to see 2020 and gets an Italia special edition

Alfa Romeo is launching a limited run of special-edition 4C Spider sports cars for the U.S. Called the 4C Spider Italia, only 15 of these cars will be built. Before you get up in arms about how exclusive and impossible to find this will be, consider Alfa 4C sales numbers. All of seven were sold in January, and 2018 saw 238 cars find owners. So, perhaps the limited numbers aren't that limiting. The 4C Spider Italia is essentially a $5,000 appearance package. It takes the standard 4C Spider (the coupe was discontinued in the U.S. last year) and then covers it in an exclusive blue paint called Misano Blue Metallic. Then, the front air intake and rear diffuser are finished in piano black. You also get a "4C Spider Italia" sticker for the side of the car that looks properly Italian. On the inside, there's an aluminum dashboard insert designating this car as the special edition model, and the center console has a plate with the exact number it is in the 15-car run. And that's it. Our brains most recently associate the "Italia" designation with Ferrari, but this package does nothing to bring it closer to the incredible 458's performance. You'll get the same 237 horsepower and 258 pound-feet of torque from the little turbocharged four-banger. Perhaps the best news out of this special edition car is that it's a 2020 model year. Alfa announced this car and confirmed the 4C Spider will continue at least through 2020. Even with the only option being a dual-clutch automatic transmission, the 4C is one of the most barebones, pure driving experiences you can get in a new car today. Its continued existence is only a good thing for us sports car enthusiasts. With the $5,000 tacked on to the base price, a 4C Spider Italia will run you $73,495, including destination charges. Alfa says orders for the special edition car will open up in the second quarter of 2019. Related video: