2019 Alfa Romeo Stelvio Quadrifoglio on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Everything we know about the Alfa Romeo Stelvio

Alfa Romeo is working rapidly on putting a crossover onto the road and these latest awkwardly-shaped spy shots are our best look at the upcoming Stelvio. Crossovers and compact SUVs are still outrageously popular with Americans and Alfa Romeo wants in on the ever-growing segment. The upcoming Stelvio, then, would make Alfa more profitable and make the storied brand once again a household name. Here's an overview of everything we know about the Stelvio. October 24, 2016: A moderately-camouflaged Stelvio is spotted testing in broad daylight with minimal updates. The most recent prototype has three strangely-shaped ridges on the hood, while the headlights and taillights, despite being taped off, still appear to be taken straight from the Giulia sedan. The profile mimics that of the Porsche Macan with the bulbous rear end gaining massive exhaust tips. View 12 Photos October 11, 2016: Photographers captured a lightly-camouflaged Stelvio testing in Europe at night, giving us our best look at the SUV's design. The front of the vehicle shares the same front fascia design as the Giulia sedan with two oval-shaped inlets on the side and the automaker's iconic rounded-triangle grille. The headlights also appear to be the same slit-like units on the Giulia, as well. The side profile of the SUV portrays a rounder design than displayed on previous prototypes that photographers have spotted. At the rear, two small tail pipes protrude out of the vehicle, while the taillights appear to be similar to the Giulia's, too. Unsurprisingly, the Stelvio looks comparable to a Giulia on stilts. View 7 Photos June 28, 2016: A prototype of the Stelvio is spotted wearing a massive amount of camouflage, making the shape and overall design of the SUV hard to discern. Again, the automaker's well-known front end is easy to spot, as are the two large exhaust outlets at the back. The rear end, though, features an interesting, rakish design that is more in line with a Sportback than a SUV. Photographers also managed to get pictures of the SUV's interior, which featured birch-like wood, an integrated screen, and large paddle shifters behind the thick steering wheel. Just like on the Giulia, the start-stop button is mounted directly onto the steering wheel. View 10 Photos April 7, 2016: The Alfa Romeo Stelvio is spotted testing for the first time. Alfa Romeo was caught testing a heavily-camouflaged prototype of the Stelvio wearing an insane amount of unsightly black plastic.

Alfa Romeo working on seven-seat, mild-hybrid SUV

Alfa Romeo will kick off its next product offensive with an SUV larger than the Stelvio (pictured) being prepared for launch about two years from now. The people-hauler, built on the Stelvio's Giorgio platform (the same as the Giulia sedan), will be the first brand offering with an electrified drivetrain, and the largest vehicle Alfa Romeo has ever built. A report last year said the coming SUV would probably slot into the BMW X5 and Mercedes-Benz GLE segment, however, the XL Stelvio has been benchmarked against the Audi Q7 and Volvo XC90, and a seven-seater model is likely. Alfa Romeo Chief Technical Officer Roberto Fedeli opened up to Auto Express, saying that a larger, heavier SUV could embody brand DNA with the help of "a 48-volt mild hybrid solution." The near-instant get-up of an e-turbo would counteract weight gain expected to be around 440 pounds. Fedeli revealed Alfa Romeo's testing a 2.0-liter, four-cylinder with an e-turbo on a simulator, and said they "can achieve around 350 to 400 bhp." Right now, the standard Stelvio produces 280 horsepower from its turbocharged 2.0-liter. A larger model that opened proceedings at 350 hp would create enough separation between the Stelvio and a rival like the 333-horsepower Audi Q7 with the 3.0-liter six-cylinder. Were there a Quadrifoglio version, we'd imagine it would want to outdo the 505-hp coming from the four-leaf Stelvio. After the SUV launches, the next-generation Euro-market Giulietta bows. After that, perhaps a new 4C? This summer, Autoline Network reported that the 4C would die in 2020 due to lagging sales. Yet, according to Auto Express, Alfa Romeo execs are still deciding "whether to completely reinvent the Alfa 4C for its next generation with a new chassis architecture and engine." We know that a heavily tweaked 4C appears next year as a 2019 model, the revisions aimed at getting the coupe closer to what it should have been from the beginning, and Fedeli wants a halo car to pitch alongside Alfa Romeo's Sauber F1 sponsorship. A brand new 4C would be a lot to ask, although it appears the door isn't totally closed. Related Video: