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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Junkyard Gem: 1979 Alfa Romeo Spider Veloce

During the middle-to-late 1970s, things got pretty grim for American car shoppers wishing to drive a (non-exotic) new European two-seat convertible. British Leyland would sell you a 1979 MGB, Spitfire, or TR7 at a good price, but you got only 67.5, 52.5, or 88.5 horsepower, respectively, in those cars (yes, BL claimed the half-horse in official ratings, because that's how the Malaise Era was) plus the Prince of Darkness riding shotgun. Fiat offered the 124 Sport Spider for a bit more than those British machines in '79, but that car had a mere 86 horses under the hood. That's where the Alfa Romeo Spider Veloce came in; for a bit more money, you got 111 fuel-injected horsepower and a car that still looked futuristic more than a decade after its introduction. Alfa Spider prices have gone way up in the last decade, so I don't see many of these cars in the self-service car graveyards I frequent. That makes today's Junkyard Gem, found in a yard near Denver, a fairly rare find. Someone yanked the cylinder head off, probably years ago, and then never finished whatever engine work had been planned. This is a common sight with vintage sports cars in junkyards. The 1994 Colorado State Parks pass shows that at least this Alfa was running 28 years back. Inside, there are many receipts for extensive mechanical work done during the 1980s. These cars were better-built than their British Leyland and Fiat rivals, but that doesn't mean they were easy to work on. How about getting a head-gasket job plus a bunch of other work done for just over 500 bucks? Even with inflation, that's a deal! At some point, someone sliced up the factory radio faceplate to install this 1980s Blaupunkt cassette deck. This looks like a CR-2001, which was high-end factory equipment in Porsches and BMWs around the time this Spider was new. The interior has some parts that look nice enough to be worth buying, so let's hope that some Front Range Alfa Romeo enthusiasts show up and score some nice pieces for their project cars. The MSRP on this car was $11,195, or about $45,700 today. The Fiat 124 Sport Spider went for $7,090, while the TR7 convertible cost $9,235. Meanwhile, a new 1979 Chevy Corvette with the optional L82 engine listed at $11,425 and had 225 horsepower; it also weighed 917 pounds more than the Alfa and had much more ponderous handling.

Stellantis says its 2021 performance has been better than expected

MILAN — Stellantis softened up investors ahead of its electrification strategy event on Thursday by flagging that 2021 got off to a better-than-expected start despite a chip shortage that has hit automakers worldwide. Stellantis, which was formed in January from the merger of Italian-American automaker Fiat Chrysler and France's PSA, faces an investor community keen to hear how it plans to come up with a range of electrified vehicles (EVs) to rival Tesla. At its "EV Day 2021" kicking off at 1230 GMT, Stellantis will disclose significant investments in electrification technology and connected software as it aims to be an industry frontrunner, it said in a statement. In April, Chief Executive Carlos Tavares said it would offer low-emission versions — either battery or hybrid electric — of almost all of its European models by 2025, and they should make up 70% of European sales and 35% of U.S. sales by 2030. Stellantis, the world's fourth-biggest automaker, has 14 brands in its stable, including Jeep, Ram, Opel, Fiat, Peugeot and Maserati.   Stellantis EV Day coverage: Dodge will launch the 'world's first electric muscle car' in 2024 Fully electric Ram 1500 will begin production in 2024 Jeep will have 4xe plug-in hybrid models across the lineup by 2025 Stellantis teases mystery electric Chrysler concept Stellantis previews 4 electric platforms: Here's how they'll be used Fiat says all Abarth models to be electric from 2024 Opel Manta E will be the electric revival of the classic German coupe Stellantis says its 2021 performance has been better than expected   At a similar EV strategy event last week, French rival Renault announced that 90% of its main brand models would be all-electric by 2030, whereas previously it had included hybrids in its target. Germany's Volkswagen, the world's second-biggest automaker after Toyota, expects all-electric vehicles to make up 55% of its total sales in Europe by 2030, and more than 70% of sales at its Volkswagen brand. Stellantis said its margins on adjusted operating profits in the first half of 2021 were expected to exceed an annual target of between 5.5% and 7.5%, despite production losses due to a global shortage of semiconductor supplies. Stellantis shares listed in Milan were down 2.6% at 0920 GMT, underperforming the broader European car index. Bestinver analyst Marco Opipari said Thursday's news was positive but that the stock was suffering from profit taking as it had moved up about 20% since the end of April.