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Alfa Romeo's midsize sedan due in June, and we'll get it

As the calendar shifts, so do Alfa Romeo's plans. At the LA Auto Show, Harald Wester, head of Alfa Romeo, said the brand would unveil its second US model – after the 4C – next June, but he wouldn't identify the type of car. A report in Automotive News Europe, quoting sources, says that it will be a midsize sedan in the mold of the erstwhile 159 (pictured) that was supposed to become the Giulia but now has a new brief and perhaps a new name. "Giulia" should be familiar because we've been hearing about it for more than three years – in fact it was 2011 when it was thrown back on the drawing board for a complete redesign. Last year the plan – or the anonymously-sourced bits of the plan that we kept getting – were for the platform to go rear-wheel drive and do duty for both a BMW 3 Series and 5 Series competitor. ANE's latest intel is that the coming midsize sedan will be come in between the 3 Series and 5 Series – a strategy used by the original Cadillac CTS – slotting in beneath a "flagship sedan" that would fit between the 5 Series and 7 Series. That would appear to contradict a direct challenge to the entry-level segment's standard-bearer, and perhaps the M3, too. Those two Alfa sedans would be part of an eight-model onslaught happening over the next four years, which is a new matrix compared to April of this year when that was reported to be six models over the next five years. ANE says work has started on three of them, a midsize SUV said to be the third. The push is to get Alfa to 400,000 annual sales – 100,000 more than the April target – with the US accounting for 150,000 of that. News Source: Automotive News Europe - sub. req. Alfa Romeo Sedan alfa romeo giulia giulia

Alfa Romeo working on seven-seat, mild-hybrid SUV

Alfa Romeo will kick off its next product offensive with an SUV larger than the Stelvio (pictured) being prepared for launch about two years from now. The people-hauler, built on the Stelvio's Giorgio platform (the same as the Giulia sedan), will be the first brand offering with an electrified drivetrain, and the largest vehicle Alfa Romeo has ever built. A report last year said the coming SUV would probably slot into the BMW X5 and Mercedes-Benz GLE segment, however, the XL Stelvio has been benchmarked against the Audi Q7 and Volvo XC90, and a seven-seater model is likely. Alfa Romeo Chief Technical Officer Roberto Fedeli opened up to Auto Express, saying that a larger, heavier SUV could embody brand DNA with the help of "a 48-volt mild hybrid solution." The near-instant get-up of an e-turbo would counteract weight gain expected to be around 440 pounds. Fedeli revealed Alfa Romeo's testing a 2.0-liter, four-cylinder with an e-turbo on a simulator, and said they "can achieve around 350 to 400 bhp." Right now, the standard Stelvio produces 280 horsepower from its turbocharged 2.0-liter. A larger model that opened proceedings at 350 hp would create enough separation between the Stelvio and a rival like the 333-horsepower Audi Q7 with the 3.0-liter six-cylinder. Were there a Quadrifoglio version, we'd imagine it would want to outdo the 505-hp coming from the four-leaf Stelvio. After the SUV launches, the next-generation Euro-market Giulietta bows. After that, perhaps a new 4C? This summer, Autoline Network reported that the 4C would die in 2020 due to lagging sales. Yet, according to Auto Express, Alfa Romeo execs are still deciding "whether to completely reinvent the Alfa 4C for its next generation with a new chassis architecture and engine." We know that a heavily tweaked 4C appears next year as a 2019 model, the revisions aimed at getting the coupe closer to what it should have been from the beginning, and Fedeli wants a halo car to pitch alongside Alfa Romeo's Sauber F1 sponsorship. A brand new 4C would be a lot to ask, although it appears the door isn't totally closed. Related Video:

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt