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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo returns to F1 racing by sponsoring Sauber for 2018

Doesn't it feel good to see the Alfa Romeo emblem proudly displayed on a Formula One car again? It's been 30 years since Alfa Romeo had anything to do with F1 cars, as in the late '80s the manufacturer supplied engines to Ligier and Osella. Alfa Romeo even developed the first modern Formula One V10 engine, but that ended up in a 164 Procar instead of Ligier race cars. After a 30-year hiatus, it was announced in late 2017 that Alfa Romeo's brand would return to F1 racing by sponsoring Sauber. There isn't an Alfa Romeo engine in the 2018 Sauber C37, as it uses a current Ferrari power unit instead and Alfa Romeo's involvement is strictly about FCA's sponsoring the Swiss racing team. The drivers for 2018 are Charles Leclerc and Marcus Ericsson. Jorg Zander, Sauber's technical director, says: "The car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017." Related Video: Featured Gallery 2018 Alfa Romeo Sauber F1 Image Credit: Sauber F1 Team Motorsports Alfa Romeo Ferrari Racing Vehicles F1 FCA

Alfa Romeo to go all-electric by 2027

On an earnings report last week, Alfa Romeo parent company Stellantis tacked on some electrification plans for its 14 brands. One surprising piece of information: Alfa Romeo would be the first of them to go fully electric, and it'll happen by 2027. We've known that Alfa Romeo would eventually go electric, but it's a bit surprising to hear that Stellantis wants it to happen on such a short timeline, and that it would spearhead its EV push. Alfa Romeo has been one of the most protected brands in the Stellantis empire, and one of the most traditional as well. The often quirky but nevertheless beloved brand has long been a favorite among car enthusiasts. In fact, brand heritage is so important that back in 2014 the company opted to develop its own Spider rather than borrow a platform from the ND Miata (That car went to become the Fiat 124 instead). Stellantis didn't confirm what the first Alfa EV would be, but it could arrive in the form of a subcompact crossover about the size of a BMW X1. It could also share the platform with other Stellantis brands like Peugeot, Fiat and Jeep and is slated to debut in 2022 or 2023. In the meantime, Alfa Romeo is working on the Tonale plug-in hybrid electric, which was recently delayed. Reportedly, Stellantis head Jean-Philippe Imparato was not satisfied with the hybrid-electric system. The PHEV crossover will share a platform with an upcoming Jeep model as well. It should arrive in early 2022 if things stay on track from here. The express timeline also indicates that the new Stellantis STLA large-vehicle architecture will have to be ready before 2027. It's set to replace the sharp-handling rear-wheel-drive Giorgio platform that underpins the Giulia and Stelvio. And while it'll be shared across multiple Stellantis brands, Imparato has promised Alfa Romeo-badged cars will retain the qualities that have made the name so special. In the same report, Stellantis confirmed that Opel would go all-electric by 2028 and Fiat would follow by 2030. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog