Convertible, 1974, Spider, Webers, Italian, Sport, on 2040-cars

Auto blog

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Tonale is the last new gas-powered Alfa for U.S.

Speaking to journalists yesterday, Vincent Noirbent, vice president of marketing and product for Alfa Romeo North America, talked about Alfa's electrification plans for the U.S. He confirmed the brand's plans to go to only electric introductions for 2025 and beyond. And he also revealed that the plug-in hybrid Tonale is the last new gas-powered model for America. We take that to mean the last new mainline model, since Zagato teased a special Giulia coupe that might be available to America that's slated to come out in 2023. That's undoubtedly going to be a very limited-production vehicle and could be regarded as just another version of the existing Giulia. But that aside, the Tonale is the last new internal combustion Alfa for the U.S. And that also makes it the last major model introduction until the first of the EVs is introduced for 2025. Apparently there's a smaller internal-combustion Alfa coming for Europe between now and 2025. But Noirbent said that it wouldn't be a good fit for the U.S. Apparently it will be a smaller model than the Tonale, and we would be inclined to agree with Alfa's decision. Vehicles the size of Tonale are about as small as any of the major premium car companies go in this country. Following the introduction of the 2025 Alfa EV, the brand will have additional models released every year through 2030. So Alfa's electric lineup will grow impressively quickly. The brand will still have a few gas-powered models overlapping, though, as existing vehicles won't be discontinued immediately. So Tonale, and likely Giulia and Stelvio, will stick around for a few years during the transition. Related video: A Night With Giulia

Alfa Romeo Giulia runs the Nurburgring

Usually when spying a pre-production car, the goal is to figure out what it looks like underneath the camouflage. However, that's not a concern with his video of a heavily concealed Alfa Romeo Giulia Quadrifoglio because the design was already fully revealed. Instead, this is an opportunity to listen to the upcoming sports sedan lapping the Nurburgring. For a vehicle with just 2.5 years of development by only 11 people, the Giulia certainly makes all the right noises. The twin-turbocharged 3.0-liter V6 engine has a growling note as the sedan speeds away, and there's no audible turbo whistle – at least in this clip. The sound is angry but still somewhat subdued for a mill making 510 horsepower. The test driver here is really pushing things, and the tires are squealing through practically every corner. The Alfa's rear end even steps out a little a few times. The Giulia is slated to arrive in the US in the first half of 2016. In the meantime, we look forward to seeing the sedan again at the Frankfurt Motor Show in September, where some additional powertrains are rumored to debut. Related Video: