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Alfa Romeo could introduce a new model in June

While the automotive industry's collective attention is turned towards the 2020 Geneva Motor Show opening in March, Alfa Romeo is also looking forward to the party it will throw in Milan, Italy, to celebrate its 110th birthday. The city-wide festivities will culminate with the unveiling of a mysterious new model, according to a recent report. Thousands of Alfisti from all over the world will convene in Milan on June 24 to commemorate the milestone, and Italian website MotoriOnline learned Alfa will take advantage of the media coverage to organize its own mini auto show. The publication added the model we'll allegedly get a preview of will be either a crossover or a coupe. Both are intriguing propositions. While enthusiasts would undoubtedly prefer to see a born-again GTV, or a follow-up to the 8C, sales figures clearly demonstrate the crossover body style is popular all over the world with no risk of falling out of style, and Alfa's only take on it is the Stelvio. The yet-unnamed model that could break cover in Milan will be about the same size as the Jeep Renegade, the Fiat 500X, and the Mini Countryman, among other city-friendly soft-roaders. This positioning rules out the production version of the Tonale concept introduced during the 2019 Geneva show; besides, it's expected to appear at this year's edition of the event. Little would prevent Alfa from using the platform found under the aforementioned Renegade and 500X, as all three carmakers are under the same umbrella, but MotoriOnline speculated the firm's third high-rider will be the first Fiat-Chrysler Automobiles (FCA) product built on a PSA platform. If that's accurate, it signals Alfa will unveil a concept car, not a production model, because the tie-up between the two giants hasn't even been finalized yet. The second option floated by the publication is a heritage-laced two-door developed as a tribute to emblematic past models, like the Duetto and the GTV. While that's plausible, especially considering the event will be a anchored to Alfa's illustrious history, the chances of one day seeing it in showrooms are low because executives gave two-door models the boot when they put together the firm's latest product plan in late 2019. Crossovers remain an essential component of Alfa's future range, however, and the aforementioned product plan clearly states a small SUV will join the range in 2022, a year after the Tonale, with an available electric powertrain.

2024 Alfa Romeo Giulia and 2024 Stelvio will be $1,800 less expensive

A month after Alfa Romeo revealed the 2024 Giulia and Stelvio for our market, both are less expensive than at launch. All Giulia and Stelvio trims bar the Quadrifoglio have had their MSRPs cut by $1,800. The discount appears to be another move by Stellantis brands here to reposition themselves to achieve the kinds of success that has eluded them so far. Cars Direct picked up on the price cuts in Alfa Romeo order guides. When it asked the automaker what gives, an Alfa Romeo spokesperson replied, "The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness." Read: We want to give German Three shoppers more reason to give us a better look. The coming model year of the sedan and SUV isn't on the Alfa Romeo site yet. Cars Direct says the entry-level Giulia Sprint will start at $44,075 after the $1,595 destination fee, the Stelvio Sprint will start at $46,370. The sedan hides a turbocharged 2.0-liter four-cylinder engine up front making 280 horsepower and 306 pound-feet of torque, all of that sent to the rear axle. Zero to 60 miles per hour takes 5.5 seconds, fuel economy comes in at 24 miles per gallon in the city, 33 mpg highway, 27 mpg combined, and Alfa provides a four-year/50,000-mile basic warranty. The BMW 330i is also powered by a turbocharged 2.0-liter four-cylinder, this one making 255 hp and 295 lb-ft. The stoplight dash takes 5.6 seconds, fuel economy is rated at 25 city, 34 highway, and 29 combined. Thanks to pruning the price, the 2024 Giulia starts off $720 less expensive than the 2023 330i that opens the bidding at $44,795 after the $995 destination fee. The problem is that once you start comparing like-for-like, it's not clear where you'll end up. For instance, the Giulia comes on 17-inch wheels, the BMW on 18-inch wheels. According to the configurator for the 2023 Giulia, upgrading to 18-inch wheels costs $1,725. The Giulia comes with black leather seats, the only alternate interior option a set of red leather seats for an additional $2,000. The BMW comes with Sensatec seats, but buyers have five choices in leather seat colors, four with contrasting stitching, each of which adds $1,500. Point being, if you upgraded the Alfa Romeo to 18-inch wheels and upgraded the BMW to leather, the sedans are only $495 apart.

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.