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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo brings back the Quadrifoglio Verde

With a history as rich as Alfa's, the brand has a wealth of symbology to draw on. Of course the Alfa Romeo logo itself has its own clout and allure, as do nameplates like Giulietta, Giulia and Spider. But another symbol from the marque's 104-year history is the Quadrifoglio Verde. The green clover leaf has adorned the most hardcore performance Alfas since 1923. The emblem was brought back to distinguish the top versions of the MiTo and Giulietta in 2009, both of which are now headed to the Geneva Motor Show in even more enticing form. The new three-door MiTo QV packs a 1.4-liter turbo four driving 170 horsepower to the front wheels through Alfa's six-speed dual-clutch transmission, giving it a 0-62 time of 7.3 seconds and a 136-mph top speed. The latest five-door Giulietta QV, meanwhile, packs a 1.75-liter turbo four with 240 horsepower – the same engine and six-speed DCT as the 4C, only turned around to drive the front wheels from the front end. It's good for a 6.6-second sprint to 62 and a 150-mph top speed. Both models come with a host of upgrades both inside and out, details of which you can read in the press release below. But one of the most enticing parts is the matte grey finish which Alfa is offering on both models, and which only makes us anticipate the marque's eventual return to the North American market that much more. The 'Quadrifoglio Verde' is back on Giulietta and MiTo - The legendary 'Quadrifoglio Verde' that has identified the top performing cars by Alfa Romeo since 1923 is back on the new versions - Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' - True expression of Alfa Romeo's DNA, this car marks the debut of the new 240 HP 1750 Turbo Petrol engine with all-aluminium direct injection - State-of-the-art 'Alfa TCT' 6-speed twin dry clutch transmission - It's the same engine/transmission as the Alfa Romeo 4C supercar - Giulietta's flagship model can exceed 240 km/h and accelerate from 0 to 100 km/h in just 6.6 seconds - New intake system highlighting Alfa Romeo's typical full, enveloping engine sound - New steering wheel, new instruments with dedicated graphics and QV logo and new leather and Alcantara seats, wraparound and sporty, with built-in headrest - New matt Magnesio Grey body colour exclusively created for the 'Launch Edition' special series produced in a limited edition of only 500 vehicles.

Alfa Romeo range-topping sports car confirmed for 2023 debut

Alfa Romeo's on-again, off-again range-topping sports car is back in the pipeline. Company boss Jean-Philippe Imparato confirmed that a two-door flagship is on track to make its debut in 2023 as a concept whose exterior design will draw inspiration from historic models. "You will see something in that field in terms of sportiness in the first half of 2023. We use one word to define the brand, and it's 'sportiness,'" the executive told British magazine Autocar. He's previously voiced his support for bringing back the dormant GTV and Duetto nameplates. Imparato added that the yet-unnamed model will borrow styling cues from the Tipo 33, though he didn't specify which version of the car he has in mind. Alfa raced several evolutions of the Tipo 33 from 1966 to 1977, and it sold 18 units of a Franco Scaglione-designed supercar with a mid-mounted engine called 33 Stradale (pictured) between 1967 and 1969. We're guessing it's the latter that will provide inspiration. Numerous points remain up in the air, like what will power the car. "For the moment, I have two scenarios: full ICE or full EV," he revealed to Autocar. Regardless, the model "will be very exciting, very selective, and very expensive." It sounds like production will be limited. We're about four months away from 2023, so we won't have to wait long to discover the concept that Alfa Romeo is working on. Executives have toyed with the idea of adding a sportier model to the range for several years, but they have never pulled the trigger. Imparato explained in 2021 that the brand wouldn't release another two-door car until it increased its sales in more mainstream segments of the market. What's changed since then is unclear; the Tonale unveiled in February 2022 is the only new Alfa Romeo released since. (A Dodge Hornet badge-engineered version of the Tonale was revealed this week.) Traveling further back, in 2018 former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne announced that the 8C and GTV names would make a comeback on a pair of coupes. The former was presented as having a carbon fiber chassis and 700 horsepower thanks to a gasoline-electric hybrid powertrain built around a mid-mounted turbocharged V6. The latter was also planned as a hybrid, but it would have offered drivers 600 horsepower, and a sketch made it look like a two-door version of the Giulia sedan. Both cars were canned by 2019. Related video: