1991 Alfa Romeo Spider Veloce 2.0 Automatic on 2040-cars

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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

These are the fastest-selling new cars of 2024

Automakers finally appear to be back on their feet after a few years of severe instability, but that hasn’t helped all of them in the sales department. iSeeCars recently released its study on the fastest- and slowest-selling new vehicles and found that some companies are moving vehicles off dealersÂ’ lots at more than twice the pace of others. Toyota was the fastest-selling new car brand between October 2023 and March 2024, moving vehicles in an average of 39.6 days. Surprisingly, Alfa Romeo came second, averaging 41.8 days on the market. Last year, we saw a list of the fastest-selling individual nameplates overall, as opposed to this study that's ranked by brand. Fastest-selling new cars of 2024 Toyota: 39.6 days on the market Alfa Romeo: 41.8 Cadillac: 43.4 Honda: 44.2 Jaguar: 44.4 Kia: 47 Hyundai: 47.1 Subaru: 49 BMW: 49.1 Mazda: 53.1 The brands moving inventory the fastest show a strong value and desirability for buyers. iSeeCars executive analyst Karl Brauer noted, “Fast-selling brands like Toyota and Honda represent mainstream consumers seeking maximum value for their new-car dollar. Conversely, high-ranking luxury, low-volume brands like Alfa Romeo, Cadillac, and Jaguar reflect both their limited supply as well as high demand from affluent buyers willing to snap these models up shortly after they arrive on dealer lots.” Of course, there is no light without darkness, and on the other side of the list are a handful of brands struggling to move inventory. Lincoln was the slowest-selling new car company, with an average of 82.6 days to sell. Infiniti was close behind at 79.8 days, and Buick took an average of 79 days to move units. iSeeCars noted that new EVs take much longer to sell than their hybrid counterparts, at an average of 70.6 days on the market in March 2024, compared to just 49.5 for hybrids. Some of the fast-selling new brands also made the used car list. Used Hondas sold the fastest, only sitting on dealersÂ’ lots for an average of 26.1 days. LexusÂ’ used cars sat for 26.3 days, and Toyota moved its used inventory in an average of 27.4 days. By the Numbers Green Alfa Romeo Cadillac Toyota Car Buying

Alfa Romeo's next GTV could arrive as an electric flagship sedan

Like every brand under the Stellantis umbrella, Alfa Romeo has until 2030 to prove it deserves to live. It's reportedly planning a major overhaul that could bring the well-known GTV nameplate back to the range on an electric sedan. Newly-minted company boss Jean-Philippe Imparato recently said he's "very interested" in making a modern-day GTV, though he significantly warned nothing was set in stone yet. British magazine Autocar understands that all options remain on the table, and one of them is putting the GTV emblem on a battery-powered sedan with a coupe-like roof line. Simultaneously GT and EV, it would be the Italian firm's answer to the BMW i4, among other sedans. It would slot at the very top of the lineup, at least in terms of price and probably in terms of performance. If the rumor is accurate, it would mark the first time the GTV nameplate appears on a four-door in the Alfa Romeo portfolio. It's been used on a number of models since its introduction on a gorgeous, Bertone-designed coupe in 1965, and they've all had two doors. Alfa Romeo came close to dusting off the GTV nameplate on a two-door version of the Giulia which would have been aimed at the BMW 4 Series and Audi's A5 line. While this strategy would have followed tradition (the original GTV was closely related to the original Giulia), the project was canned at an advanced stage due to a perceived lack of demand. Had it been launched, it would have offered a 50/50 weight distribution and about 600 horsepower. Alfisti who find the idea of an electric, four-door GTV unpalatable shouldn't worry yet. Insiders told Autocar that the nameplate might alternatively make a comeback on hybrid coupe; its fate hasn't been decided yet. Of course, it could also not return and remain in the history book, where it's been since the last GTV retired in 2004. What's seemingly certain is that new Alfa Romeo models are around the corner. One is the production version of the Tonale concept, which was reportedly delayed by Imparato earlier in 2021 due to issues with the hybrid system that will be available at launch. Replacements for the Giulia and the Stelvio are said to be in the pipeline, too.  Related Video: Green Alfa Romeo Electric Future Vehicles Performance Sedan