1991 Alfa Romeo Spider Veloce on 2040-cars

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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Alfa Romeo flagship EV due in 2027 with 18-minute recharge time

Last July, Alfa Romeo boss Jean-Philippe Imparato said his Italian concern would develop a new battery-electric vehicle in the U.S. that would launch here in 2027. It would take the new top spot in the lineup, being larger than the Stelvio, full of tech and full of performance. During the launch of the Tonale in Japan, the boss shared provisional specs of the "high-performance SUV" with Automotive News Europe. The pack of some unknown size would juice motors putting out from 300 to 800 horsepower in the standard range, and around 1,000 horsepower in a Quadrifoglio trim. Here's the big stat: In ANE's words, an 800-volt architecture would enable "recharging times of 18 minutes max, [Imparato] said." We'd sure like to know the qualifications required to get an 18-minute charge. Porsche advertises the Taycan's 93.4-kWh Performance Battery Plus as being able to go from 5% state-of-charge to 80% in 22.5 minutes when the sedan's been optioned with the $460 On-Board DC Charger. Naturally, that's under ideal conditions and when plugged into a charger that can feed the Taycan at its max 270-kW rate. When veteran hypermiler Wayne Gerdes took a Taycan across the U.S. in five days, he said his first charge at a 350-kW Electrify America unit took 22 minutes to get the battery from 6% to 82%. Knowing that the initial few percent and those last 20% take longer than the meaty bit in the middle, we going to guess Imparato's time assessment leaves out the time-consuming portions of charging the battery near empty and close to full. But hey, four years is a long way away in the EV-verse.  The CEO said the Alfa Romeo will compete with the BMW X5, a crossover almost exactly ten inches longer than the Stelvio (pictured), which is currently the largest product in the portfolio and the best-seller in the U.S. The Italian might not share a traditional CUV shape with the German, Imparato having said that aerodynamic needs could lead to a shape between a sedan and a crossover. If things are on track in Milan, executives approved the design before the end of 2022.  We'll begin to see what Alfa Romeo's EV-only future when the brand's first dedicated EV shows in 2025. Related video:

Italian team hitting the track in an electric Alfa Romeo Giulia touring car

Alfa Romeo isn't scheduled to introduce its first electric model until the early 2020s, but the Giulia is giving up gasoline a little bit sooner to participate in the burgeoning ETCR racing series. Italian tuner and race car builder Romeo Ferraris — which isn't officially associated with Alfa Romeo or Ferrari — published renderings of the track-only sedan it plans to start racing in the coming months. Low, wide and winged, the Giulia ETCR looks ready to line up on the starting grid. And, as is often the case with racing cars, it shares little more than a silhouette with the street-legal sports sedan it's based on. The lights on both ends look nearly stock, but almost everything was developed from scratch by Romeo Ferraris and partner Hexathron Racing System. The 54-year old company pointed out the Giulia is its first electric car, and it stressed it developed the model without Alfa Romeo's support. Its 350-horsepower Giulietta TCR was an in-house project as well. While Romeo Ferraris hasn't published technical specifications, the ETCR regulations give us a good idea of what's under the body. Every car will be powered by the same motors, single-speed gearbox, inverter, and 65-kilowatt-hour lithium-ion battery pack. Series overseer WSC will provide the battery, while the other components will come from Williams Advanced Engineering. The powertrain makes 400 horsepower continuously, and it delivers a maximum output of 670 horsepower. The ETCR series will launch in 2020, though the calendar surprisingly hasn't been published yet. The battery-powered Giulia will need to fend off competition from a similarly modified Hyundai Veloster, and the e-Racer developed by Cupra, which was recently spun off from Volkswagen-owned SEAT. We expect other automakers will toss their hat in the ring in the coming months.