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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo could reportedly bring Sauber F1 tech to its road cars

In the summer of 2018, Alfa Romeo laid out its five-year plan, only weeks before former Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne passed away. Alfa ambitiously projected several new vehicles of various shapes, sizes and performance levels but gave only vague details. A new report from Piston Heads adds a layer of color to the timeline, suggesting one or more of these upcoming rides could feature influence from Alfa Romeo's Formula 1 partner Sauber. PistonHeads.com recently had the chance to chop it up with Sauber Team Principal Frederic Vasseur at the F1 pre-season sessions in Barcelona, where Alfa Romeo and Sauber were testing out their just-unveiled 2019 car. According to the brief conversation, Alfa and Sauber have collaborations in the works beyond the paddock. "We are already working on another project together and you will see the result quite soon," Vasseur told PH. "It's a huge opportunity for us, but it will involve only the guys at the factory in Switzerland, as the trackside guys are focussed on the racing." Vasseur later tipped that they might have several projects in development. Without any more details, there's a lot of room for speculation, so let's quickly unpack what Alfa has already admitted to be planning. In addition to two new SUVs that will launch in the upcoming years, the performance-minded Italian brand said it would resurrect two well-known and highly desirable nameplates: 8C and GTV. Both cars will reportedly be hybrids, with the 8C serving as a halo mid-engined supercar, while the GTV will essentially be a Giulia coupe, complete with an eventual Quadrifoglio variant. Considering how great and high-powered the current Giulia and Stelvio Quadrifoglios already are, it seems unlikely these projects would deal with those current models. It's possible Sauber is helping Alfa Romeo with the GTV, as previous reports suggested the two-door will have F1-derived technology, but it is unclear if the coupe is coming "quite soon." It's also possible that Sauber is collaborating with Alfa on all of its upcoming performance electrification and hybrid technology. For now, it's a guessing game, but if the reports are accurate, we won't have to wait much longer to learn more. News Source: Piston Heads Rumormill Alfa Romeo Crossover Racing Vehicles Performance Sedan F1

Alfa Romeo's new CEO sees room to bring back the GTV and the Duetto

Alfa Romeo is open to reviving the GTV and the Duetto, two of its most emblematic nameplates, in the coming years. Whether either model returns partially depends on how well the firm's more mainstream models sell. "I'm very interested in the GTV. There is no statement or announcement at this stage, but I'm just giving you a personal feeling that I'm very interested in the GTV. I also love the Duetto," said Jean-Philippe Imparato, the Peugeot veteran who became Alfa Romeo's CEO under Stellantis, in an interview with Australia's CarSales. It's far too early to tell what each model would look like with any significant degree of certainty. Besides, we've been here before: in 2018, former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne outlined a born-again GTV with 600 horsepower, some degree of electrification, all-wheel drive, and seating for four when he presented Alfa Romeo's bold five-year plan. That model has been canned, along with a 700-horsepower halo coupe called 8C. Playing it safe, Imparato cautioned that neither two-door has been approved for production. Alfa Romeo's range currently consists of the Giulia, the Stelvio and the 4C, though the latter is a niche model at the end of its life cycle. It needs to achieve volume before executives can begin exploring coupe and convertible options, and we're in a market where the quickest and most effective way to increase sales is to make SUVs and crossovers. The next new addition to the Alfa Romeo range is widely believed to be the production version of the Tonale concept from 2019. "Allow me to bring Alfa Romeo to a certain level of economic performance, and then we speak," Imparato stressed. "In this time of big changes for the industry, the first priority is to protect Alfa Romeo and drive it through the challenges related to electrification, connectivity and safety," he added. Coupes and convertibles will come later. Interestingly, he strongly hinted the reports claiming the rear-wheel-drive Giorgio platform is on its way out are false. In Alfa-speak, the GTV nameplate traces its roots to the Bertone-designed 105-Series coupe released in 1963. It was called Giulia Sprint GT at launch, and it became the Giulia Sprint GT Veloce (which means "fast" in Italian) in 1965. GTV is the acronym that stuck throughout the model's career. Alfa put the nameplate on the coupe version of the Alfetta (pictured), and it added the 6 suffix when it stuffed the 2.5-liter Busso V6 in the engine bay.