1989 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

We're not getting the Alfa Romeo Giulia Veloce, and that's fine

Alfa Romeo revealed today that a special edition of the Giulia sports sedan called "Veloce" will make its debut in Paris. It's only slated for Europe, the Middle East and Africa, but before you start lamenting that the US will once again miss out on a cool Euro-spec sedan, we have some good news: it's nothing special. The Giulia Veloce is just a normal Giulia with an appearance package and a fancy name. It comes with either the 280-horsepower turbocharged four-cylinder gas engine, which we will get in 276-hosepower trim, or the 210-horsepower diesel four-cylinder. From there, Alfa throws in options like Q4 all-wheel drive, 19-inch 5-hole wheels, a tweaked front bumper, sport seats and steering wheel, rear diffuser and black window trim. That's it. Well that, and one of the Veloces at the show will sport a new color of blue, but it's not clear if that's a package-exclusive color or just another option. Many of these components will be available in the US, including the all-wheel drive, wheels, and, based on the American Alfa website, probably the black window trim. It's just that they won't all come in one package. And even if a few pieces of vehicle flair don't make it here, we're still not going to lose sleep over an appearance package. If you really need to be upset about something, perhaps consider the fact that we probably won't see Giulias on dealer lots until early next year. And that's just our best guess since we don't have an official launch date yet. Now that's something worthy of some frustration. Related Video: