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Alfa CEO says 4C can manage more power

With 240 horsepower from a 1.75-liter engine, the Alfa Romeo 4C does a lot with very little. But there's always room for improvement, says the company's CEO. Speaking with Automotive News, Alfa Romeo chief Harald Wester indicated that the historic Italian auto marque could squeeze more out of the 4C's already high-strung engine. "We are only at 134 horsepower per liter," said Wester, "so there is space" for it to produce yet more power. To accommodate the extra muscle, Wester says, the Alfa would also need bigger brakes, but the chassis may already be as stiff as it needs to be. Considering that Mercedes gets 355 horsepower out of the 2.0-liter turbo four in the A45, CLA45 and GLA45 AMG (for a specific output of over 177 hp per liter), Wester may be right, opening the door for a 300hp version with a 0-60 time of around four seconds flat. And his saying so more than subtly suggests the possibility of a more powerful 4C becoming a reality. But then the prospect of shoehorning a bigger engine into the same chassis to make a new Maserati GranSport - another prospect which Wester (also CEO of Maserati) suggested earlier in the 4C's development - never came to pass, largely due to engineering roadblocks. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2014 Matt Davis / AOL Alfa Romeo Coupe Performance alfa romeo 4c alfa 4c

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo 4C priced at $53,900* in US, gains 342 pounds vs Euro version

We're out in California driving the Alfa Romeo 4C as we write this – which is the good news. The bad news is that we can't offer up any driving impressions of the car for another few days. On the other hand, we can provide a few interesting non-driving-based tidbits from the launch program, with which to further enlighten you about Alfa's upcoming "compact supercar" (that descriptor comes direct from Alfa CEO Harald Wester, for what it's worth). So, for starters, the price. When Matt Davis drove the European-spec 4C in the fall of last year, he guestimated that the starting price for the US would hover around $55,000. As it turns out, that was a pretty good guess. Eventually, the starting bill on a 4C will be $53,900, plus a significant $1,295 for destination, netting out to $55,195 out the door. That price might sound inline with what you'd expect for an Italian quasi-supercar, but it's not likely what you'll actually pay if you buy one. We're told that $62k to $65k will be the sweet spot for 4C sales in the US. What's more, if you simply have to have a 2015 model, you'll have to pony up a healthy $69,695 (that's including destination), for one of just 500 examples of the launch edition that will be sold here this year. In addition to a serialized plaque that will certify your historic purchase, the launch edition cars get the larger optional wheels in a dark-finish, the sport suspension, sport exhaust, and some other bits and bobs. Finally, while we're happy to report that the curb weight of the feather-light 4C will stay below the magical 2,500-pound mark (2,495 lbs., wet), it has still gained some 342 pounds versus the European-spec car. The added weight is down to a beefier carbon-fiber tub and additional US safety equipment. It's also fair to mention that the ultra-light European model was arrived upon thanks to a homologation rule with the EU, that (among other things) will limit 4C sales on the continent to just 1,000 units per year. We'd expect that to evolve as the model stays on sale. Stay tuned for our full review of the car, thick carbon-fiber and all, early next week.