1986 Alfa Romeo Spider Veloce on 2040-cars

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Touring dresses its Alfa Disco Volante in green and gold for Geneva [w/poll]

If you watched the latest episode of Top Gear, you'll have seen Jeremy Clarkson driving a red version of Touring's Disco Volante around Italy, then showing off a silver-finished one in the studio back in the UK. But when the doors open at the Palexo for the 2014 Geneva Motor Show this week, Carrozzeria Touring Superleggera will have another version to show off. Pictured here, this version of the Disco Volante has been done up in dark green with gold accents for a treatment that looks decidedly less Italian and more British – something Colin Chapman (not to mention Green Bay football fans) would appreciate. We're not sure it's our favorite treatment of one of the most stylish cars money can buy (particularly with the rosso corsa grille and tailpipe inserts), but then we're not the one buying it. This example was likely produced for a specific customer. The Disco Volante, for those unacquainted, is essentially an Alfa Romeo 8C Competizione – already a looker in our books – that's been rebodied by reborn Milanese coachbuilder Touring. The carrozzeria was established back in 1926, went under in 1966 and was reborn in 2006, adopting the Superleggera moniker that its forebear coined when pioneering lightweight monocoque construction techniques. Since its revival it has worked its magic on Maseratis, Bentleys, Gumperts and more. The Disco Volante is made to order at what you can bet is a not unsubstantial price. Featured Gallery Alfa Romeo Disco Volante by Carrozzeria Touring Superleggera in green & gold View 38 Photos News Source: Carrozzeria Touring Superleggera Design/Style Geneva Motor Show Alfa Romeo Coupe Performance 2014 Geneva Motor Show touring alfa romeo 8c competizione carrozzeria touring superleggera

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo 4C Spider reportedly dead in Europe, only dealer stock remains

It's been hard to get a reliable prognosis concerning Alfa Romeo in general, and especially hard to figure out what's in store for the brand in the United States. Last year the automaker canceled the 4C coupe, last week the brand's future product roadmap appeared to deep-six the anticipated GTV and 8C sports cars in order to focus on more efficient spending in more important segments. In February of this year, Alfa Romeo launched the 4C Spider Italia in a run of just 15 units, the two biggest surprises about that car being the $73,495 price and the fact that it extended the model's run into 2020. We're not yet into 2020, but it looks like the party's over. The French outpost of Motor1 is said to have confirmed with Alfa Romeo that the 4C Spider has ceased production. According to the report, the only 4Cs left across the Atlantic are the ones currently in dealer inventory.  Autoblog asked Alfa Romeo to confirm the news, a spokesman responded by e-mail, "I can't speak for other markets but the US 4C Spider is not cancelled and is still available for order." Introduced in 2015, the 4C Spider still gets on with a turbocharged four-cylinder putting out 237 horsepower and 258 pound-feet of torque. The 4C Spider needs an irrational generosity to love and drive every day, but the last OEM sports car on sale without power steering knows how to thrill when pushed. Our guess is that, overseas, exotic construction and communicative, go-kart handling couldn't make up for a high price relative to the established competition and lack of interior amenities and ultimate refinement. If the European news is true, sales figures lead us to believe it is but a matter of time before the same ax finds its way to the U.S. Alfa Romeo sold 421 4Cs in Europe last year, compared to 238 in the U.S. This year European dealers sold 196 units through the end of September, U.S. dealers moved 127. If we did lose the open-top sports car before 2021, the move would leave the Giulia sedan and Stelvio SUV as Alfa Romeo's entire U.S. lineup until more crossover-type vehicles show in 2021. No matter what happens, perhaps by 2021 Alfa Romeo will know precisely where it needs to go and have a clear plan for getting there, and perhaps it will be able to do so with the platform and financial resources within a merged Fiat-Chrysler-PSA Group entity. Even for fun, full-throated products, it's hard to get on in today's market without full-throated focus, support, and marketing.