1986 Alfa Romeo Spider , Red on 2040-cars

Auto blog

Alfa Romeo cancels plans for Giulia wagon to focus on Stelvio development

Automotive enthusiasts can talk all day long about the benefits of wagons over their respective crossover stablemates, but despite our protestations the case for the wagon seems to fall on deaf ears, especially in America. That seems to be the reason cash-strapped automaker Alfa Romeo has nixed any plans for a wagon variant of the new Giulia. According to Car, Alfa manufacturing chief Alfredo Altavilla believes the company can engineer the Stelvio SUV to drive as well as a Giulia wagon would – so no need for both. Porsche has shown with the Cayenne and the Macan that an SUV can be an excellent performance machine. That being said, as good as performance crossovers have shown themselves to be, the higher weight and center of gravity puts them at a fundamental disadvantage to a wagon. Killing the Giulia wagon is disappointing, but it's a pure business move. The company needs to focus on expanding it's lineup, not building variants of already existing models. Alfa is hoping to boost sales into the hundreds of thousands, and building a low-volume performance station wagon is not the way to do it. Despite the loss of the wagon, rumors persist that a two-door version of the Giulia is set to debut in Geneva. Related Video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo limits Giulia and Stelvio Quadrifoglio NRING editions to 110 units

The 505-horsepower Alfa Romeo Stelvio Quadrifoglio and the 505-horsepower Giulia Quadrifoglio are two of the most exclusive, powerful, and attractive four-door vehicles on the market. In the past, they've both set records at Germany's Nurburgring, and Alfa has created limited-edition packages to honor the spirit of the legendary racetrack. The NRING-edition cars will be limited to 110 total examples. If this sounds familiar, it's because the idea is not new. In June of 2018, Alfa Romeo announced NRING packages for Europe, the Middle East, and Asia. At the time, we believed the special-editions would not be coming to America; turns out we were incorrect. The tweaks start with the paint, as the NRING cars are only available in matte Circuito Gray. As its association with motorsport and racing continues, carbon fiber has been applied to the mirror caps, the "V scudetto" front grille, the roof on the Giulia, and the side sills on the Stelvio. Red brake calipers with white scrip hide behind dark 19-inch wheels on the Giulia and 20-inch wheels on the Stelvio. The Stelvio also gets a dual-pane sunroof. Inside, Alfa Romeo added a carbon fiber steering wheel, a carbon fiber shifter bezel, a serial number badge on the passenger dash, and red and black leather with red contrast stitching on the seats. Light-up carbon fiber side sills are applied to the Giulia, and carbon fiber Sparco racing seats are optional on both cars. The NRING cars also come with the convenience package, the driver assistance dynamic package, and the premium alarm system. Unfortunately, there's no mention of the "Welcome Kit" the other markets got, which is a bummer. Who doesn't want racing gloves, a jacket, and a scale model? Alfa Romeo lists the 2019 Giulia Quadrifoglio NRING at $91,485 with destination, which is $15,895 more than the Giulia Quad's $75,590 starting price. The Stelvio NRING is $97,485, also up $15,895 from the $81,590 starting price. Only 55 examples of each car will be built.