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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Alfa Romeo to launch new versions of 4C each year

Alfa Romeo is an exciting brand. You could argue that the MiTo and Giulietta hatchbacks might not speak so much to that effect, but the 4C sure does. Fortunately, Alfa has every intention of keeping the 4C at the forefront of its lineup with a series of upgrades – one to come each year, according to Top Gear. The production version of the compact mid-engined sports car launched just last year at the Geneva Motor Show, and this year the company returned with the 4C Spider concept that previews the production roadster to follow. That may prove the most substantial of the revisions Alfa has in mind for the 4C, but it may not be the last. Just what Alfa will do next remains to be seen, but sources are already speculating on what could follow. Since the current 4C is a bare-bones affair – with a minimalist cabin and no trunk to speak of with the front hood welded shut – we're wouldn't be surprised to see a slightly more accommodating version follow. After that, it's anyone's guess. Top Gear suggests a more hardcore version – it sure would be exciting to see the Quadrifoglio Verde adorn a more powerful 4C in the future. But we're still years off from seeing any such derivative come to fruition, so we'll just have to hold on tight for the time being and wait for Alfa to finally bring itself and the 4C to American showrooms. Featured Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Top Gear Alfa Romeo Convertible Coupe Performance alfa romeo 4c