1986 Alfa Romeo Spider Graduate on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Muhammad Ali's 1976 Alfa Romeo Spider Veloce Series II is for sale

An Alfa Romeo was never in the plans. It was by accident that Muhammad Ali ended up bringing home this beautiful silver-on-black 1976 Spider Veloce Series II, but its interesting backstory only makes it more special. It's a story the car's next owner will surely need to memorize, as the car is currently listed on eBay for a Buy It Now price of $39,900 OBO. Found by Silodrome, the car is listed by Moto Exotica out of St. Louis, Missouri. According to Moto Exotica, which sources a clip from the book "Running with the Champ" by Ali's close friend and car guy Tim Shanahan, Ali had set out with Shanahan to buy a new Rolls-Royce (Ali loved his Double-Rs) during his time living in Chicago. The two visited European Imports in Lake Forest, Illinois, with the intention of buying a Kelly Green Corniche and possibly a Mercedes-Benz SL for Ali's wife, Veronica Porche. To Ali's dismay, the dealership did not have any SLs in stock, so this Alfa was suggested as an alternative. Ali purchased the car, brought it home, and ran into yet another issue. Porche did not know how to drive the car's manual transmission, and apparently didn't have any desire to learn. So the car mostly sat, with the exception of some rare errand runs by one of Ali's assistants. After a short time passed, Ali learned that Shanahan's personal car had broken down. In a situation that perhaps suggests destiny, Ali then gifted the car to Shanahan, who has owned the car for 40-plus years up until its sale to Moto Exotica. With about 80,000 miles, it has some wear and tear, such as a small crack on the dashboard, but it's in solid overall shape and recently received a respray. Plus it comes with the real registration with Ali's signature on it. Check out the full photos, video, and descriptive listing at Moto Exotica.

CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.