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Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Alfa Romeo Milano EV teased in camo ahead of April reveal

The Alfa Romeo Milano is officially set to be revealed on April 10 this year as the Italian company’s first fully-electric vehicle. In addition to a reveal date, AlfaÂ’s given us some photos to pore over and get an idea of what the Milano will look like when the wrappings are taken off. For starters, though, donÂ’t get too excited about the prospect of buying one. The Milano is expected to be sold in Europe and perhaps other international markets, but not in the U.S. ItÂ’s said to be related to the Jeep Avenger, which is another small EV we donÂ’t get on this side of the pond. Just like the Avenger, the Milano is a small subcompact crossover that appears to be one size smaller than the Tonale, which is sold here. Alfa promises that itÂ’s taking this project just as seriously as any from a dynamics perspective, though, touting that engineers from projects like the 4C, 8C and Giulia/Stelvio Quadrifoglio are ensuring the Milano lives up to AlfaÂ’s high standards through testing at its Balocco test track.  If we ever get to drive it, weÂ’ll be sure to test AlfaÂ’s claims that it will be the best in its class for dynamics and handling. As for the design, the Milano is a stubby little SUV with what appears to be a fairly strongly raked rear window. The camo in front only does so much to cover up AlfaÂ’s traditionally triangular trefoil grille. Its wheel and tire package is shockingly big for such a small vehicle as it wears massive 20-inch wheels wrapped in low-profile Michelin Pilot Sport EV performance tires. Despite the Milano launching as an EV, itÂ’s expected to offer gasoline variants, too. We analyze the possible powertrain options in our most recent report about the Milano, but all of our questions should be answered in April this year, so stay tuned for news on the first electric Alfa. Related video: 2023 Dodge Hornet GT