1982 Alfa Romeo Spider on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Alfa Romeo to go all-electric by 2027

On an earnings report last week, Alfa Romeo parent company Stellantis tacked on some electrification plans for its 14 brands. One surprising piece of information: Alfa Romeo would be the first of them to go fully electric, and it'll happen by 2027. We've known that Alfa Romeo would eventually go electric, but it's a bit surprising to hear that Stellantis wants it to happen on such a short timeline, and that it would spearhead its EV push. Alfa Romeo has been one of the most protected brands in the Stellantis empire, and one of the most traditional as well. The often quirky but nevertheless beloved brand has long been a favorite among car enthusiasts. In fact, brand heritage is so important that back in 2014 the company opted to develop its own Spider rather than borrow a platform from the ND Miata (That car went to become the Fiat 124 instead). Stellantis didn't confirm what the first Alfa EV would be, but it could arrive in the form of a subcompact crossover about the size of a BMW X1. It could also share the platform with other Stellantis brands like Peugeot, Fiat and Jeep and is slated to debut in 2022 or 2023. In the meantime, Alfa Romeo is working on the Tonale plug-in hybrid electric, which was recently delayed. Reportedly, Stellantis head Jean-Philippe Imparato was not satisfied with the hybrid-electric system. The PHEV crossover will share a platform with an upcoming Jeep model as well. It should arrive in early 2022 if things stay on track from here. The express timeline also indicates that the new Stellantis STLA large-vehicle architecture will have to be ready before 2027. It's set to replace the sharp-handling rear-wheel-drive Giorgio platform that underpins the Giulia and Stelvio. And while it'll be shared across multiple Stellantis brands, Imparato has promised Alfa Romeo-badged cars will retain the qualities that have made the name so special. In the same report, Stellantis confirmed that Opel would go all-electric by 2028 and Fiat would follow by 2030. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog