1980 Alfa Romeo Spider Veloce on 2040-cars

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Junkyard Gem: 1992 Alfa Romeo 164S

Even after Citroen, Fiat, Renault and Peugeot departed the United States (in 1975, 1983, 1988 and 1991, respectively, though Malcolm Bricklin continued to sell Fiat 124 Sport Spiders and X1/9s with Pininfarina and Bertone badges for a few more years), Alfa Romeo managed to hang on all the way through 1995. The final Alfa Romeo models available here (prior to the brand's return to our shores in 2009) were the old-school Spider Veloce sports car and the mean-looking 164 sedan. The 164 sold well enough here that I still see examples on the street now and then, and I find discarded ones in car graveyards as well. Today's Junkyard Gem is the top-of-the-line 164 available in 1992, the mighty S version, found in a Denver self-service yard last month. In 1992, American Alfa shoppers could spend $25,865 on the base 164, $29,456 on the more luxurious 164L, or $32,054 for the factory-hot-rod 164S (that's about $50,885, $57,950, and $63,060, respectively, in inflation-adjusted 2021 dollars). Comparing the numbers of the 164S against those of the BMW 535i for 1992 make the Alfa look like quite a deal. The big-engined 535i boasted 208 horsepower and had a $44,350 sticker price, while the monstrous M5 had 310 horses… but would set you back $58,600). That means the Alfa cost just under 75% as much as its Bavarian rival. Meanwhile, the Alfa 164S had this 3.0-liter V6 making 200 horsepower. That gave the 535i and 164S near-identical power-to-weight ratios (17.2 lb/hp for the BMW, 17.4 for the Alfa). Admittedly, the 164S's power went to the front wheels while the 535i had rear-wheel-drive, but the Alfa's 3.0 looked and sounded much better than the BMW's 3.4 (and it's nearly impossible to make a V6 sound better than a straight-six, as anyone who has endured the ailing-bovine groan of most 1990s Detroit V6s can affirm). You could get a four-speed ZF automatic on the 164 and 164L in 1992, but the 164S had just one transmission available: a five-speed manual. This car isn't rusty and the interior looked very nice for a near-30-year-old car in Colorado, but there are few with the mechanical skills and sheer bravery to take on one of these cars with nearly 200,000 miles on the clock. Its next stop shall be The Crusher. This Euro-market commercial is for the 164 with quad-cam "super" V6, available here only for the 1993 through 1995 model years, but you get the idea. In Europe, Alfa Romeo outsold both Honda and Saab! What better reason to buy a 164?

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Giulia, new SUV delayed

Damn it, Alfa Romeo. You had one job. One job. Just return to the North American market. That's it. And just when we thought that long-awaited event was actually in sight, thanks to the new, high-performance Giulia Quadrifoglio sedan, we're being forced to report what we've reported so, so many times before – Alfa's US return has (probably) been delayed. Citing supplier sources, Automotive News Europe reports that not only has the new Giulia's European launch been delayed six months, to mid 2016, but the Italian brand's first SUV also won't arrive until at least early 2017. That's six and nine months later than each vehicle was expected, respectively. US on-sale dates for both vehicles were slated for at least three to six months after hitting European dealers. If ANE's report is correct, this virtually guarantees we won't see the Giulia Quadrifoglio before autumn 2016/winter 2017, while the Giulia-based SUV's US arrival is effectively pushed back to spring or summer of 2017. The delay in the Giulia is being blamed on additional work on safety and ride characteristics, ANE's sources claimed. The Quadrifoglio was to be followed by four-cylinder variants in March, but this delay means the high-performance Giulia will be on its own until the end of 2016 in Europe, and early- to mid-2017 in the US. It's unclear if these issues are to blame for the delay in the SUV, although considering it's based in part on the Giulia, that seems like a reasonable assumption. Naturally, and we're guessing annoyingly for Fiat Chrysler executives, this latest delay is raising further questions about the company's long-term plan for its troubled Turin-based brand. ANE quoted multiple analysts who called out Sergio Marchionne's overly ambitious plans for Alfa, although Morningstar's Richard Hilgert said it best: "I would be impressed if the brand sold 200,000 [units per year]," Hilgert told ANE. "I think Marchionne set an overly-lofty target as a shock treatment to a patient in cardiac arrest. The idea being to get an immediate dramatic response, but his plan for 400,000 units in 2018 would have the patient immediately get up and run a five-kilometer race." Related Video: