1980 Alfa Romeo Spider on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa sprints toward Geneva with two-door Giulia

Alfa Romeo is poised to add a two-door version of the Giulia to its lineup, according to a report from Motoring out of Australia. The coupe could be called the Giulia Sprint and be revealed at the Geneva Motor Show, the website says. The Sprint name has been used on a variety of sporty Alfas, like the 1965 Giulia Sprint GTA shown above, over the years. The move would broaden Alfa's lineup which currently stands at just the Giulia sedan and the hard-edged 4C sports car in the United States. The 2018 Stelvio SUV joins Alfa's portfolio this year. The company's five-year plan indicates two specialty vehicles will join its lineup in the coming years, though they're unspecified. An Alfa spokesman declined to comment to Autoblog on future product. The Giulia two-door would likely share powertrains with its sedan sibling, which offers a 2.0-liter turbocharged four-cylinder making 280 horsepower and a turbo 2.9-liter Ferrari-derived 505-hp V6. The coupe would take aim at the Mercedes-Benz C-Class Coupe, BMW 4 Series, Cadillac ATS coupe, Audi A5, Infiniti Q60, and others. Related Video:

Alfa Romeo Disco Volante Spider is a beauty in blue

Be still our beating hearts. The beautiful blue sportscar you see above is the Alfa Romeo Disco Volante Spider. It's the latest work from Italian design house Carrozzeria Touring Superleggera, which is celebrating its 90th anniversary. As you can see, it's a work of art, but what you can't see is that, like the hardtop version that came before it, this car is actually based on the bones of an Alfa Romeo 8C Competizione. That means it's bound to be a rare beast, since only 500 8C coupes and 500 8C Spiders were ever built. Apparently, just seven of these droptops are planned, and each one will be painted in a different color. The hue we see on the car that's debuting at the 2016 Geneva Motor Show is called Blue Ceruleo, which we figure pretty much means Sky Blue. Here's hoping at least one comes in a green scheme similar to the one shown off at Geneva back in 2014. We don't have any details about what powers the Disco Volante Spider, but we'd guess it uses the same 4.7-liter V8 and six-speed semi-automatic transmission that powered all the original 8C models. That would mean 444 horsepower and 350 pound-feet of torque, a 0-60 run 4-ish seconds and a top speed of around 180 miles per hour. But the actual performance seems mostly superfluous to the Disco Volante Spider's real mission, which is to look pretty. You'll want to check out our image gallery for more close-up shots. And if you just can't get enough, it seems that someone with early access to the show floor in Geneva smuggled in a camera. Check out the video above. Related Video: Related Gallery Alfa Romeo Disco Volante Spider by Carrozzeria Touring Superleggera View 17 Photos News Source: SellerieCimes via YouTube Design/Style Geneva Motor Show Alfa Romeo Convertible Luxury Special and Limited Editions Performance 2016 geneva motor show carrozzeria touring superleggera