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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo C43 is ready for the 2023 Formula One season

Following rival Red Bull's lead, Alfa Romeo has become the second team to unveil the car it will race in the 2023 season of Formula One. (Haas has revealed its livery, but so far not the new season's car.) Called C43, the single-seater Alfa stands out from its predecessor with a new aerodynamic profile and a redesigned livery, among other changes. The C43's red and black livery is the work of the Alfa Romeo Centro Stile, which is the same design center that draws the storied Italian company's road cars. Alfa Romeo describes the C43 as an evolution of the C42, its predecessor, and it notes that a technical team led by Jan Monchaux developed it around a new, Ferrari-sourced power unit. It features several updates and numerous new parts, though full details haven't been released, and Alfa Romeo hopes the changes made to the C43 will allow its team to improve during the 2023 season. "This car is an evolution of last year's, reflecting the new regulations and introducing major changes in the areas where we found improvements to be needed. I hope it's going to be quicker than the successful car we had last year, that's what matters most, and more reliable as well: We have put a lot of effort in this direction," said Monchaux, the technical director of Alfa Romeo's Formula One team. Alfa Romeo will begin testing the C43 in Barcelona, Spain, in February, and it will then send the car to Bahrain for more testing ahead of the 2023 F1 season's first race. Valtteri Bottas and Zhou Guanyu will drive for Alfa Romeo during the upcoming season. And while the odds of non-professional drivers taking the C43 for a spin are low, anyone with or without a license will be able to drive it in the F1 2022 video game.

Alfa Romeo Giulia, new SUV delayed

Damn it, Alfa Romeo. You had one job. One job. Just return to the North American market. That's it. And just when we thought that long-awaited event was actually in sight, thanks to the new, high-performance Giulia Quadrifoglio sedan, we're being forced to report what we've reported so, so many times before – Alfa's US return has (probably) been delayed. Citing supplier sources, Automotive News Europe reports that not only has the new Giulia's European launch been delayed six months, to mid 2016, but the Italian brand's first SUV also won't arrive until at least early 2017. That's six and nine months later than each vehicle was expected, respectively. US on-sale dates for both vehicles were slated for at least three to six months after hitting European dealers. If ANE's report is correct, this virtually guarantees we won't see the Giulia Quadrifoglio before autumn 2016/winter 2017, while the Giulia-based SUV's US arrival is effectively pushed back to spring or summer of 2017. The delay in the Giulia is being blamed on additional work on safety and ride characteristics, ANE's sources claimed. The Quadrifoglio was to be followed by four-cylinder variants in March, but this delay means the high-performance Giulia will be on its own until the end of 2016 in Europe, and early- to mid-2017 in the US. It's unclear if these issues are to blame for the delay in the SUV, although considering it's based in part on the Giulia, that seems like a reasonable assumption. Naturally, and we're guessing annoyingly for Fiat Chrysler executives, this latest delay is raising further questions about the company's long-term plan for its troubled Turin-based brand. ANE quoted multiple analysts who called out Sergio Marchionne's overly ambitious plans for Alfa, although Morningstar's Richard Hilgert said it best: "I would be impressed if the brand sold 200,000 [units per year]," Hilgert told ANE. "I think Marchionne set an overly-lofty target as a shock treatment to a patient in cardiac arrest. The idea being to get an immediate dramatic response, but his plan for 400,000 units in 2018 would have the patient immediately get up and run a five-kilometer race." Related Video: