1974 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Pininfarina launches Classiche certification program for vintage cars

Pininfarina is focused on its future as a carmaker, but it's not forgetting about its past as a design house and contract manufacturer. The brand launched a certification program called Pininfarina Classiche that aims to give enthusiasts valuable details about their vintage car. Only two cars will initially be certifiable by Pininfarina: the four evolutions of the Alfa Romeo Spider built between 1966 and 1993 and the different versions of the Fiat 124 Spider sold from 1966 to 1985. Pininfarina designed both roadsters, and it notably took over production and sales of the Fiat model in 1982. American sales of the Pininfarina-badged Spider started for 1984 following Fiat's exit from our market. The certification service aims to provide collectors with production-related data about their car. This includes the chassis number, the market it was built for, the original paint and upholstery colors, the date that the car left Pininfarina's factory, as well as any and all other details that are available, such as the engine number and, for convertibles, the color of the soft top. Pininfarina notes that it waited until 2024 to offer this service because providing it required cataloging its archives, which took about two years, and using an archive management software. Enthusiasts who want to get their car certified need to reach out to Pininfarina. The firm will look through its archives and give the customer a list of what's available. The certification costs ˆ400 (about $430) for cars built before 1980 and ˆ300 (around $330) for post-1980 models.  Pininfarina has designed and built dozens of cars since its inception in 1930, and it plans to expand its Classiche service in the near future. It notes that its archives department includes production serial numbers for over 700,000 cars and more than 20,000 historical documents such as design sketches, technical blueprints, photos taken on the assembly line, and correspondence with the carmakers it worked with. Related video: Featured Gallery Pininfarina classics View 11 Photos Alfa Romeo Fiat Convertible Classics PininFarina

Alfa Romeo 33 Stradale supercar revealed with gas and EV versions, gorgeous either way

This gorgeous red supercar is the Alfa Romeo 33 Stradale. The name “33” has several references, the first being to the design, as this new 33 Stradale borrows from the famous Tipo 33. Secondly, Alfa is only producing 33 examples of this supercar, and all of them are already sold. The powertrain strategy for the 33 Stradale is perhaps the most interesting part of it, as buyers can choose between a twin-turbo V6 and a fully electric version. AlfaÂ’s gas-powered 33 Stradale produces 620 horsepower, is shifted via an eight-speed automatic dual-clutch gearbox and puts its power down exclusively to the rear wheels via an electronic limited-slip differential. Its top speed is 206 mph, and the 0-62 mph time is “less than three seconds.” The engine itself is said to be a derivative of the Ferrari-developed V6 you find under the hood of the Alfa Quadrifoglio models. The battery-electric 33 Stradale produces “more than 750 horsepower” and goes 0-62 mph in under 2.5 seconds, but Alfa isnÂ’t saying much else about the powertrain. We presume it will be all-wheel drive due to multiple electric motors being necessary. Range is currently estimated at 280 miles on the optimistic WLTP test cycle. The platform is a combination aluminum H-frame and carbon fiber monocoque that shares plenty with the Maserati MC20, and the roof is engineered with the same materials, supporting the butterfly doors. A front-axle lift system comes standard, and you also get a drive mode selector to choose between Strada (road) and Pista (track). Launch control is activated via a “Quadrifoglio” button. Big Brembo carbon ceramic brakes do the stopping, with six-piston calipers in front and four-piston units in the rear. While there may be a lot underneath that is shared with the MC20, its design is pure Alfa Romeo. Its interior is just as impressive as the beautiful exterior, too. The controls in the center stack are all about physical engagement, as they feature the most beautiful design that just makes us want to turn, twist and toggle them. Above that rests a widescreen touch display powered by Uconnect5 in a similar layout as the MC20. The cluster features a “3D telescope display,” which Alfa claims is the first of its kind. Plus, the steering wheel purposefully doesnÂ’t have a single button on it for maximum driving enjoyment.