1974 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video:

Alfa Romeo 4C Spider lives to see 2020 and gets an Italia special edition

Alfa Romeo is launching a limited run of special-edition 4C Spider sports cars for the U.S. Called the 4C Spider Italia, only 15 of these cars will be built. Before you get up in arms about how exclusive and impossible to find this will be, consider Alfa 4C sales numbers. All of seven were sold in January, and 2018 saw 238 cars find owners. So, perhaps the limited numbers aren't that limiting. The 4C Spider Italia is essentially a $5,000 appearance package. It takes the standard 4C Spider (the coupe was discontinued in the U.S. last year) and then covers it in an exclusive blue paint called Misano Blue Metallic. Then, the front air intake and rear diffuser are finished in piano black. You also get a "4C Spider Italia" sticker for the side of the car that looks properly Italian. On the inside, there's an aluminum dashboard insert designating this car as the special edition model, and the center console has a plate with the exact number it is in the 15-car run. And that's it. Our brains most recently associate the "Italia" designation with Ferrari, but this package does nothing to bring it closer to the incredible 458's performance. You'll get the same 237 horsepower and 258 pound-feet of torque from the little turbocharged four-banger. Perhaps the best news out of this special edition car is that it's a 2020 model year. Alfa announced this car and confirmed the 4C Spider will continue at least through 2020. Even with the only option being a dual-clutch automatic transmission, the 4C is one of the most barebones, pure driving experiences you can get in a new car today. Its continued existence is only a good thing for us sports car enthusiasts. With the $5,000 tacked on to the base price, a 4C Spider Italia will run you $73,495, including destination charges. Alfa says orders for the special edition car will open up in the second quarter of 2019. Related video: