1974 Alfa Romeo Gtv 2000 Injecione Yellow/blk. Very Strong Runner. on 2040-cars

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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Alfa Romeo flagship EV due in 2027 with 18-minute recharge time

Last July, Alfa Romeo boss Jean-Philippe Imparato said his Italian concern would develop a new battery-electric vehicle in the U.S. that would launch here in 2027. It would take the new top spot in the lineup, being larger than the Stelvio, full of tech and full of performance. During the launch of the Tonale in Japan, the boss shared provisional specs of the "high-performance SUV" with Automotive News Europe. The pack of some unknown size would juice motors putting out from 300 to 800 horsepower in the standard range, and around 1,000 horsepower in a Quadrifoglio trim. Here's the big stat: In ANE's words, an 800-volt architecture would enable "recharging times of 18 minutes max, [Imparato] said." We'd sure like to know the qualifications required to get an 18-minute charge. Porsche advertises the Taycan's 93.4-kWh Performance Battery Plus as being able to go from 5% state-of-charge to 80% in 22.5 minutes when the sedan's been optioned with the $460 On-Board DC Charger. Naturally, that's under ideal conditions and when plugged into a charger that can feed the Taycan at its max 270-kW rate. When veteran hypermiler Wayne Gerdes took a Taycan across the U.S. in five days, he said his first charge at a 350-kW Electrify America unit took 22 minutes to get the battery from 6% to 82%. Knowing that the initial few percent and those last 20% take longer than the meaty bit in the middle, we going to guess Imparato's time assessment leaves out the time-consuming portions of charging the battery near empty and close to full. But hey, four years is a long way away in the EV-verse.  The CEO said the Alfa Romeo will compete with the BMW X5, a crossover almost exactly ten inches longer than the Stelvio (pictured), which is currently the largest product in the portfolio and the best-seller in the U.S. The Italian might not share a traditional CUV shape with the German, Imparato having said that aerodynamic needs could lead to a shape between a sedan and a crossover. If things are on track in Milan, executives approved the design before the end of 2022.  We'll begin to see what Alfa Romeo's EV-only future when the brand's first dedicated EV shows in 2025. Related video:

The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video: