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Alfa Romeo Giulia is going electric

In an interview with Auto Express, Alfa Romeo's CEO Jean-Philippe Imparato revealed a bunch of details about the future of the company and electric vehicles. But the most interesting is that, despite the world's insatiable appetite for SUVs, the Giulia sport sedan will get another generation, and one that's entirely electric. Apparently, the car will be built on the STLA Large platform, one of several EV architectures Stellantis announced back July. Considering that there will be STLA Small and STLA Medium platforms, we're a little surprised that Alfa would go with the big option, since the current Giulia isn't particularly big. It could be that Alfa is aiming for particularly long range from the next Giulia, and maybe even more interior space. We bring up range because the Large platform is said to accept 101-kWh to 118-kWh of battery capacity and up to 500 miles of range. It may also be sharing the platform and development with the future Stelvio, like the current one does with the Giorgio platform. Imparato also talked a bit about the high-performance Quadrifoglio models. The company is definitely still open to them in the electric era, but only if they can make them perform the way they want. That seems unlikely to be an issue for a couple of reasons. One, Imparato told Auto Express that the man who helped develop the Giulia Quadrifoglio GTA is on the team developing STLA Large. The other is that Stellantis has a wild range of motors planned. At the low end will be 94-horsepower motors, but at the other will be 402-horsepower units. There should be a pairing in there that finds a good balance between raw power and finesse, especially when just one makes around 80% of the power of the current Quadrifoglio's twin-turbo V6. Stellantis aims to have its 500-mile STLA Large platform cars, among the others, ready for 2024. Odds seem good that the electric Alfas will start showing up at that time, since the brand is planning to be fully electric in 2027. That will make it the first Stellantis brand to be entirely electric. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog

It's the Alfa Romeo Brennero after all

In an "X-Files" television episode called "Teliko," the show changed its usual tagline during the title sequence from "The truth is out there" to "Deceive, Inveigle, Obfuscate." Both taglines would apply to the mystery around the name of Alfa Romeo's coming subcompact SUV. For the longest while, based on information from unnamed sources, the urban runabout twinned with Europe's Jeep Avenger was expected to be named the Alfa Romeo Brennero, honoring Italy's Brennero Pass (Brenner Pass in English). Then automaker design head Alejandro Mesonero-Romanos said something to Autocar over the summer that led Autocar to write, "that name was ruled out by Mesonero-Romanos." Autocar didn't quote the designer's words used to dismiss the expected name, it only quoted what came next, Mesonero-Romanos saying, "The model name is now decided. it will be Italian and it will be beautiful. But more than that, I cannot say for now." Maybe we’ve known it all along.#AlfaRomeo pic.twitter.com/dE10xGYXwO — Alfa Romeo (@alfa_romeo) December 6, 2023 The decided, Italian, beautiful name is Brennero. That's what we get from an automaker post on X bearing the caption, "Maybe we've known it all along," and a 15-second animation flashing four GPS coordinates. One coordinate picks out Alfa RomeoÂ’s history museum, the Museo Storico, another the Balocco Proving Grounds, another the Stelvio Pass, and finally, the Brennero Pass. This post could be considered Alfa answering its own question from June of this year — a month before Mesonero-Romano's supposed denial — with the caption, "A game-changing #SportyUrbanVehicle is on the horizon. What will be the name of our new Alfa Romeo? Take a guess in the comments below." Speculation has gathered around a few hard points. The Brennero sits on the CMP/e-CMP platform utilized by the Avenger, the Fiat 600, the Peugeot 2008, and the DS 3 Crossback. In electric form, it fits the Avenger's 54-kWh battery and front axle e-motor making the same 154 horsepower and 192 pound-feet of torque, and will likely get around the same 248 miles on a charge on the WLTP cycle. As the new entry-level offering beneath the Tonale, if the Brennero adopts Avenger dimensions, the Brennero will be about 16 inches shorter than the Tonale, its roof about three inches lower. More speculative speculation supposes there could be a dual-motor all-wheel-drive Brennero evolved from the drivetrain in the Avenger 4x4 Concept.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li