1968 Alfa Romeo Duetto 1300 Junior Spider on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Coming Alfa Romeo large CUV to be an electric Italian Dodge Durango?

In the middle of 2022, Alfa Romeo boss Jean-Philippe Imparato told Reuters the Italian carmaker would develop a new battery-electric vehicle in the U.S. that would launch here in 2027. Created for markets that prize large SUVs, he said, "Our offer for a large size vehicle must fit international markets, American, Chinese, European." At the time, he cast doubt on whether the model would be as large as a BMW X5 (195 inches x 78.9 inches), and suggested it could combine crossover and sedan form factors. Imparato wouldn't be drawn on the production site for this new vehicle, but Reuters believed it probably won't be built in the U.S. Six months later, in January of last year, Imparato shared a few specs of the coming EV SUV with Automotive News Europe, by then called a "high-performance SUV" with motors putting out from 300 to 800 horsepower in the standard range and around 1,000 horsepower in a Quadrifoglio trim, and an 800-volt architecture would enable "recharging times of 18 minutes max." At this point, this SUV had also officially become a competitor to the X5, the BMW almost exactly 10 inches longer than the Stelvio (pictured), which is currently the largest product in the Alfa Romeo portfolio and the best-seller in the U.S. What had stayed constant was the potential of a tweener shape, Imparato having said that aerodynamic needs could lead to a shape between a sedan and a crossover.  With all that said, a post in a forum on of Spain's Cochespias (via Mopar Insiders) pinpoints the production site for the Alfa: The Detroit Assembly Complex - Jefferson plant in Detroit that builds the Jeep Grand Cherokee and Dodge Durango. The information comes from what appears to be a clip from a spreadsheet identifying current and future assembly sites and annual production figures. A line for the "E-CUV EV," this E-segment Alfa Romeo, refers to the assembly complex by its previous name, Jefferson North. The next-generation Grand Cherokee and Durango will sit on Stellantis' STLA Large platform, same as this flagship Alfa Romeo. The Grand Cherokee enters production at Detroit Assembly in 2026, the Durango in 2027. The spreadsheet shows production projections for the Alfa variant of 1,961 units for 2027, 10,715 units for 2028.  The next-gen Giulia and Stelvio, also on the STLA Large platform, are going to be built in the company's Cassino, Italy plant, so they can keep their geographical references.

Alfa Romeo's supercar is nearly sold out (but not yet approved)

Alfa Romeo's on-again, off-again supercar is taking shape. It hasn't been approved for production yet, let alone unveiled, but a recent report suggests that enthusiasts who want to add the model to their collection need to reach out to one of the firm's dealers as quickly as possible. Company boss Jean-Philippe Imparato told British magazine Autocar that several collectors have already put a deposit down on the car. There's no word yet on how many examples will be built, assuming the limited-edition model receives the proverbial green light for production, but the CEO suggested that demand will exceed supply. "It will be sold-out before I unveil the car," he told the publication. It's too early to tell what kind of supercar is in the pipeline. Allegedly called 6C, a name that seemingly confirms a six-cylinder engine, the model could feature a heritage-inspired design. "We are working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want," Imparato clarified. He added that development work is ongoing. One of the numerous points that's up in the air is which six-cylinder the car will use. It's reasonably safe to assume that the engine will have a V configuration; Alfa Romeo doesn't have a straight-six engine in its arsenal. Although many of its sister companies do, it's not a layout that has historically been associated with the storied Italian brand while the V6 has been part of its heritage for decades. Using the 3.0-liter Nettuno V6 found in several recent additions to the Maserati range is likely more complicated than it might sound; Autoblog learned that Maserati isn't open to sharing the twin-turbocharged six-cylinder with another company, even one under the same umbrella. That leaves us with the 2.9-liter V6 that powers the Giulia Quadrifoglio, among other models, as the most likely candidate, but nothing is official at this stage. Stellantis executives will decide whether to approve the supercar in April 2023, according to Autocar. We're guessing that if deposits have already been taken and the car is nearly sold-out, there's a good chance that the model will see the light at the end of a production line. Haven't we already seen Alfa's supercar? If the idea of an Alfa Romeo supercar rings a bell, it's likely because coachbuilder Zagato unveiled a one-of-a-kind, Giulia-based model called Giulia SWB Zagato in December 2022.