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Alfa Romeo should return to Formula One ASAP

Alfa Romeo should absolutely return to Formula One. It would benefit the company, and it would benefit the sport. By extension, it would benefit enthusiasts. Let's break it down: Self-Interest: Alfa is struggling to reboot as a viable modern automaker. Americans love the idea of an Alfa but sometimes associate it with the movie The Graduate, which is nearly 50 years old, and the vague notion of sporty convertibles. It's mythic, but murky. Still, this is a big name in automotive history. If you asked a random person on the street: Do you want to drive an Alfa Romeo? They'd almost certainly say yes. F1 is the pinnacle of motorsport. By competing in the World Championship and even better – winning – Alfa could legitimately claim it's not a museum piece, but a company on the edge of technology. And in this case, history is in Alfa's favor. Its drivers, Giuseppe Farina (shown above in 1950) and Juan Manuel Fangio, won the first two Formula One titles in 1950-51. This is a company that's won at LeMans, Mille Miglia, and Targa Florio. Sure, those are some dusty trophies, but the people who would consider buying an Alfa are connoisseurs. They appreciate the bloodlines. F1 Would Be Better: This doesn't matter to Alfa, but the sport would be more interesting with Alfa on the grid. Can you imagine an Alfa in a pitched fight with a Ferrari (say with Sebastian Vettel as the wheel) at Monza? F1 could use some new storylines and rivalries. Simply having an Alfa Romeo team on the grid would spice things up. Use engines from Ferrari. That makes the most sense, and Ferrari already sells its units to other teams. Some of them might as well go to another Italian outfit that still probably wouldn't have the same resources as the Scuderia. Enzo Ferrari started out at Alfa, by the way. It's A Win-Win For Enthusiasts: Fiat Chrysler CEO Sergio Marchionne has said a lot of curious things lately, but he's spot-on with the notion of Alfa returning to F1. If that happens, it would make Alfa's new models, like the Giulia and 4C, seem sportier. It would remind collectors just how special the old ones are. And it would make Formula One a more compelling sport. Yes, F1 is wildly expensive. But FCA can find money to do Hellcats and hybrid minivans. It should double-down on Alfa's return to F1. Related Video:

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Four-leaf clovers, hybrid Hondas and the next automotive downturn | Autoblog Podcast #561

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. The group discuss the Alfa Romeo Stelvio Quadrifoglio, the Mercedes-Benz CLS 450 and the Honda Clarity PHEV Alex has been driving in Seattle. They also discuss the future of the auto industry, how customer tastes and needs are changing and what might happen if the world faces another economic downturn. Finally, we spend your money.Autoblog Podcast #561 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Alfa Romeo Stelvio Quadrifoglio Mercedes-Benz CLS 450 Honda Clarity PHEV The next automotive downturn Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: