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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo to go all-electric by 2027

On an earnings report last week, Alfa Romeo parent company Stellantis tacked on some electrification plans for its 14 brands. One surprising piece of information: Alfa Romeo would be the first of them to go fully electric, and it'll happen by 2027. We've known that Alfa Romeo would eventually go electric, but it's a bit surprising to hear that Stellantis wants it to happen on such a short timeline, and that it would spearhead its EV push. Alfa Romeo has been one of the most protected brands in the Stellantis empire, and one of the most traditional as well. The often quirky but nevertheless beloved brand has long been a favorite among car enthusiasts. In fact, brand heritage is so important that back in 2014 the company opted to develop its own Spider rather than borrow a platform from the ND Miata (That car went to become the Fiat 124 instead). Stellantis didn't confirm what the first Alfa EV would be, but it could arrive in the form of a subcompact crossover about the size of a BMW X1. It could also share the platform with other Stellantis brands like Peugeot, Fiat and Jeep and is slated to debut in 2022 or 2023. In the meantime, Alfa Romeo is working on the Tonale plug-in hybrid electric, which was recently delayed. Reportedly, Stellantis head Jean-Philippe Imparato was not satisfied with the hybrid-electric system. The PHEV crossover will share a platform with an upcoming Jeep model as well. It should arrive in early 2022 if things stay on track from here. The express timeline also indicates that the new Stellantis STLA large-vehicle architecture will have to be ready before 2027. It's set to replace the sharp-handling rear-wheel-drive Giorgio platform that underpins the Giulia and Stelvio. And while it'll be shared across multiple Stellantis brands, Imparato has promised Alfa Romeo-badged cars will retain the qualities that have made the name so special. In the same report, Stellantis confirmed that Opel would go all-electric by 2028 and Fiat would follow by 2030. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog

2023 Alfa Romeo Giulia and Stelvio tweaked outside and in

Another Stellantis brand has hopped on the streamlining craze, this time Alfa Romeo. The Italians from Turin dropped info on what's coming to the 2023 Giulia sedan and Stelvio crossover for international markets, the best bits likely destined for our market as well. After introducing new brand hallmarks on the Tonale, the Giulia and Stelvio adopt the revised Trilobo grille and three-section full-LED headlights. You'll need look closely to see the grille differences, but there's a touch more depth and sculpting around the edges. The headlight changes are easier to spot, the "3+3" inspiration coming from the SZ and Brera, which predate the Tonale. The headlights also come with automatic high beams. Other shores that can have fancy lights get the Adaptive Matrix high beams that automatically adjust beam contours so as not to blind oncoming traffic. Yes, the National Highway Traffic Safety Administration cleared the mechanics of such lights for use in the U.S. in February of this year, but U.S. laws stipulate a lower maximum brightness than allowed in other markets. We'll see if the matrix system makes it here. The taillights don't appear to have changed, their covers have. The Giulia gets transparent glass taillight covers, the Stelvio gets smoked glass. There could be some illumination tricks front and back, too. We're used to seeing sequential turn signals in back, spy shots have shown a sequential turn signal pattern in the headlights, and Alfa says there's a "'Welcome and Goodbye' device that turns on every time the driver closes or opens the car."  Every trim features a 12.3-inch digital instrument panel that comes with three themes. The Heritage theme recalls the analogue gauges on vintage Alfas, with some upside down numbers on the analogue-looking speedo, a minimalist tachometer and a digital facsimile of the old school odometer with rolling numbers. Evolved "represents the future of Alfa Romeo design," placing most information in the center, the circular areas at the edges containing sweeping needles for the speedo and tach, but no numbers in the 'dials.' Relaxed puts nearly everything in the center, putting vitals like fuel level and oil temperature at the sides. Trim levels will be reorganized into two primary levels and two options levels. The basic tiers are Super, the entry-level, and Ti.