1966 Alfa Romeo Gtv on 2040-cars

Auto blog

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Abarth SP 1000 factory restomod entering very limited production

In May 2021, Abarth created a one-off roadster to celebrate the brand's racing history, called the Alfa Romeo Abarth 1000. Based on the Alfa Romeo 4C Spider, this was a factory-made callback to the 1966 Fiat Abarth 1000 Sport Prototipo, a highly successful competition car designed for gentlemen racers who wanted to do more than just show up, but who wanted to win. The UK's Auto Italia magazine tweeted that FCA Heritage chief Roberto Giolito said the carmaker would produce at least five customer units of the new Abarth 1000, with a price of around GBP170,000 each ($228,500 U.S.) Details beyond that must wait for the February issue of Auto Italia, due to hit newsstands on January 6 for UK readers.  If this happens, it could close the circle on what the 4C was originally meant to be. Legend says the idea for the carbon-tubbed 4C should have spawned a hardcore Fiat that channeled the 1966 Abarth 1000. However, since the 4C took many of its cues and much of its technology from the limited-edition Alfa Romeo 8C Competizione, it stuck to being a halo sports car for Alfa Romeo and all other branchings got pruned. Giolito likely reveals more in the interview, seeing as he was head of Fiat and Abarth design from 2011 to 2015. The reboot suits the modern 4C save for the high, 21st-century shoulder line. The 1966 car's low pointy nose, curvy fenders and myriad vents and scoops fit great, and we also dig the exposed roll bar and cut-down rear cowls. For such an expensive restomod, we might have wished for some mechanical changes. It appears there's no change to the 4C's mechanicals, with a 1,742-cc turbocharged four-cylinder sending its 237 horsepower to the rear wheels through a six-speed dual-clutch transmission. As such, this should probably be called the Abarth 1740 SP or 1700 SP rather than 1000, since the original was named after the displacement of the modified Fiat 600 engine it used. The original weighed 1,058 pounds dry and had 105 horsepower; the 2,465-pound production 4C won't feel as spry, but should perform a little better. Once British readers get the skinny from the magazine interview, we should know more.

Alfa Romeo to unveil compact crossover in Geneva, report says

Last year, Alfa Romeo outlined its five-year plan, which calls for reviving both the 8C and GTV as high-performance hybrids and plans for new utility vehicles to bookend the Stelvio. Now, a report from Autoblog.gr (no relation) says the Fiat Chrysler brand will show its long-rumored compact SUV to slot underneath the Stelvio at the Geneva Motor Show next month. The Greek website did not identify its source but says the compact SUV will be built on the Giorgio platform that underpins the Giulia and would contribute to the brand's goals of hitting 400,000 annual sales. The Geneva Motor Show kicks off March 5. FCA is investing $5.7 billion in its under-utilized Italian plants to ramp up production of Jeep, Fiat and Maserati models, plus the new Alfa Romeo compact SUV to be built in Pomigliano, Italy. But those plans, which were reported by Automotive News Europe, had the new Alfa compact ute built on the platform underpinning the Jeep Compass, which was also set to start production in Melfi, Italy. A plug-in hybrid version of the Alfa is also reportedly in the picture, which squares with the brand's plans to expand its offerings of electrified powertrains to six PHEVs. Last we heard, Alfa Romeo was planning to launch its largest-yet SUV as a seven-seater, based on the Giorgio platform, as a mild hybrid.