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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo Stelvio goes on sale this summer for $42,990

The wait is nearly over for the most practical Alfa Romeo yet. The mainstream versions of the new Stelvio crossover SUV go on sale this summer, with pricing and availability for the 505-horsepower Quadrifoglio coming later. The entry-level Stelvio will start at $42,990, and the higher-trim Ti will go for $44,990. This pricing, which includes destination charges, is nearly identical to key competitors in the small luxury crossover segment. The Jaguar F-Pace starts at just $70 more with a base price of $43,060. The BMW X3 starts a bit lower than both at $41,045. Each of those entry-level crossovers makes less power than the Stelvio, though. The Jaguar makes 247 horsepower, and the BMW makes 240. The Stelvio's turbo four-cylinder makes 280 horsepower and 306 pound-feet of torque. And unlike the BMW, the Alfa comes with standard all-wheel drive. Along with the standard eight-speed automatic, the Stelvio is capable of getting to 60 mph in an estimated 5.4 seconds on the way to a 144 mph top speed. Aside from the potent four-cylinder, Stelvios come standard with leather seats, keyless entry and starting, rearview camera, 7-inch infotainment display, and 18-inch wheels. Spending the extra $2,000 for the Ti trim level will add 19-inch wheels, real wood trim, an 8.8-inch infotainment screen, and heated seats and steering wheel. Sport packages are available on both the base model and Ti. Each package includes sportier suspension, a different steering wheel, black window trim and roof rails, and aluminum pedals and paddle shifters. On the base Stelvio, the package only costs $1,800 and also adds 19-inch wheels. On the Ti, the package costs $2,500, but includes 20-inch wheels and 12-way power sport seats. The Ti also offers a Lusso package for $2,500 that comes with 19-inch wheels, 12-way power seats with nicer leather upholstery, a leather-wrapped dashboard, and a "luxury" steering wheel. Related Video:

Recharge Wrap-up: Tesla Model X towing drag race, Porsche 918 salvage auction

Watch an Alfa Romeo 4C drag race against a Tesla Model X towing an Alfa Romeo 4C. The ridiculous (or, perhaps more appropriately, ludicrous) race appeared in MotorTrend's Instagram, which was then shared on Facebook by Tesla Motors Autopilot Program Director Sterling Anderson, along with the comment, "Fun fact: many high-performance cars cross the quarter mile line faster when towed by a Model X than they do on their own four wheels." While we can't quite see the actual results of the drag race in the video, it appears to be a close one. Check it out in the video above, and read more from Electrek. A Porsche 918 Spyder has gone up for auction. Unfortunately, it's a salvage auction, and said performance plug-in hybrid is totally mangled. The gut-wrenching photos reveal an even sadder detail, as the car's odometer shows it only logged 92 miles before being involved in what appears to have been a terrible wreck (though the listing describes the miles as "not actual"). The current bid on the Copart auction site is up to $106,000, and the listing shows a $600,000 repair estimate. The very expensive hunk of metal and carbon fiber is located in Long Island. Check out the listing for yourself, or read more at MotorAuthority. GKN Driveline says that German drivers are more interested in plug-in hybrids (especially with all-wheel drive) than conventional hybrid cars. In a poll of more than 1,000 drivers commissioned by GKN, 75 percent preferred PHEVs to standard hybrids, while 61.2 percent said that 50 kilometers (31 miles) of electric range is enough for their daily driving duties. About 81 percent are "wary of hybrids," most believing them to be a poor value. 52 percent said their ideal car would combine a plug and all-wheel drive. "We believe that plug-in hybrids with all-wheel drive make sense," says GKN Automotive President of Engineering Peter Moelgg, "and the public's positive response to vehicle programmes that offer this combination – like the Volvo XC90 T8 Twin Engine, BMW i8, and Porsche 918 Spyder – can only continue to grow." Read more in the press release below. NEW RESEARCH REVEALS GERMAN DRIVERS PREFER PLUG-IN HYBRIDS Lohmar, Germany, 22 March 2016: Drivers now consider plug-in hybrid vehicles to be more attractive and practical than conventional hybrids, a survey commissioned by GKN Driveline has revealed.