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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo unveils more details about US-spec Giulia

Last November, Alfa Romeo unveiled some of the tech specs about the 2017 Giulia in the US, but now the company has released even more details about the lower trims ahead of their upcoming appearance at the New York Auto Show. We still don't officially know their prices, but the Giulia arrives here in three trims: a standard model, the mid-range Giulia Ti, and the high-performance Giulia Quadrifoglio. The Giulia and Giulia Ti use a turbocharged 2.0-liter four-cylinder engine with 276 horsepower and 295 pound-feet of torque. Power routes through an eight-speed automatic to the rear wheels, and the sedans can reach 60 miles per hour in 5.5 seconds. The optional Q4 all-wheel drive system can send up to 60 percent of the torque to the front axle when necessary. However, there's no word yet how this layout affects performance. Even the lower rungs of the Giulia range have a sporty demeanor. Standard features include a seven-inch driver info display between the analog gauges, a flat-bottom steering wheel, and keyless start. Depending on model, they come with either a 6.5-inch or 8.8-inch widescreen infotainment system, which uses a rotary dial in the center console for the controls. There's also a huge range of customization, including optional Sport, Luxury, and Performance packages and 13 available exterior colors. The Quadrifoglio ups the performance ante with a 2.9-liter twin-turbo V6 boasting 505 hp and 443 lb-ft of torque, which rockets the sedan to 60 mph in 3.8 seconds. To maximize efficiency, the engine has stop-start and cylinder deactivation. Customers who want a little more can order optional carbon fiber shell Sparco seats, which Alfa claims are the lightest in the segment, and carbon-ceramic Brembo brakes.

Fiat Chrysler's Q3 profit boosted by strong North American earnings

MILAN, Italy — Fiat Chrysler Automobiles (FCA) reported a 17 percent jump in third-quarter adjusted operating profit on Tuesday, helped by a strong performance in its key North American market and improving operations in Europe and Latin America. The world's seventh-largest carmaker still makes the lion's share of its profits in North America, so improving, or at least maintaining, its margins there is a key focus. The carmaker reported an 8 percent adjusted operating profit margin in the region, up from 7.6 percent a year ago, despite a drop in sales and shipments. "FCA's profitability in North America remained strong in the quarter despite a weakening market there," a Milan-based analyst said. FCA's profitability compares with an 8.3 percent North America margin reached in the quarter by bigger U.S. rival GM , showing CEO Sergio Marchionne making progress towards his goal of closing the margin gap with GM and the company's other U.S. rival, Ford, by 2018. The company's confirmation of its full-year outlook also pushed shares higher, a trader added. The stock was up 2.8 percent by 1129 GMT, outperforming a 1 percent rise in the European auto index. FCA has been retooling some U.S. factories to boost output of sport-utility vehicles (SUVs) and trucks while ending production of some unprofitable sedans to strengthen profitability as the U.S. car market comes off its peak. The company said a drop in North America shipments due to lower fleet sales and discontinued models was partially offset by higher deliveries of Ram trucks and two models from the Alfa Romeo stable: the Stelvio sport utility vehicle and Giulia sedan. Profitability also improved in Europe, helped by sales of the Stelvio and the new Jeep Compass, and Latin America, while margins at Maserati remained strong at 13.8 percent due to strong demand for its first SUV, the Levante. In a later conference call, investors are looking for hints on the new strategy to 2022 which the company promised to unveil early next year. Chief Executive Sergio Marchionne said earlier this year that FCA would streamline its portfolio and that components businesses, including Magneti Marelli, would be separated from the group, possibly via a spin-off. While FCA confirmed its targets this year, doubts remain about its exposure to a weakening U.S. market, recall costs and potential fines over emissions after it was targeted by European and U.S.