2021 Alfa Romeo Giulia Ti Rwd on 2040-cars

Auto blog

Alfa Romeo scales back electrification offensive as it rethinks turn-around

Alfa Romeo stopped developing a pair of two-door sports cars to focus on high-volume crossovers as part of its ongoing restructuring. The Italian firm has also scaled back its green ambitions, though it hasn't deep-sixed them completely, and a recent report sheds light on what to expect. The Fiat-owned automaker needs to release electrified models to keep up with its German and Japanese rivals, to satisfy demand from buyers, and to remain on the right side of government regulations. While it originally announced plans to electrify six of seven nameplates, its updated product road map outlines two plug-ins out of four models; they're the two we haven't seen yet. With the 4C allegedly out of the picture, and a direct replacement not expected to arrive, the Alfa Romeo range currently consists of the Giulia sedan (pictured), the Stelvio crossover, and a city-friendly, front-wheel drive hatchback named Giulietta sold in Europe, among other global markets. The latter will retire next year as it celebrates its 10th birthday, so the Giulia and the Stelvio will represent the Milan-based brand on their own until they're joined by two crossovers. One is the Tonale, which was previewed by an eponymous concept car at the 2019 Geneva auto show, and leaked online several weeks later. It will take Alfa Romeo into the plug-in hybrid segment for the first time. The other is a yet-unnamed entry-level soft-roader which will offer an electric powertrain. Both will also come with non-electrified drivetrains. The Giulia and the Stelvio are no longer in line to receive hybrid technology, interestingly. Alfa Romeo has a proven history of changing its product plan on a regular basis, so seeing a plug-in hybrid variant of either nameplate is not entirely out of the question. Fiat-Chrysler Automobiles (FCA) boss Mike Manley hinted the rear-wheel drive Giorgio platform on which both cars are built was recently updated to accommodate an array of tech features, including alternative powertrains. "We have changed the suspension. We have updated all of the electrical architecture in that so that it can take the next-generation infotainment as well as very, very advanced high-tech features," he explained, according to Automotive News. He didn't go into more specific details, but the publication believes the updated platform could also find its way into the research and development department of sister company Maserati, which is also planning a major range extension during the 2020s.

Alfa Romeo's new CEO sees room to bring back the GTV and the Duetto

Alfa Romeo is open to reviving the GTV and the Duetto, two of its most emblematic nameplates, in the coming years. Whether either model returns partially depends on how well the firm's more mainstream models sell. "I'm very interested in the GTV. There is no statement or announcement at this stage, but I'm just giving you a personal feeling that I'm very interested in the GTV. I also love the Duetto," said Jean-Philippe Imparato, the Peugeot veteran who became Alfa Romeo's CEO under Stellantis, in an interview with Australia's CarSales. It's far too early to tell what each model would look like with any significant degree of certainty. Besides, we've been here before: in 2018, former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne outlined a born-again GTV with 600 horsepower, some degree of electrification, all-wheel drive, and seating for four when he presented Alfa Romeo's bold five-year plan. That model has been canned, along with a 700-horsepower halo coupe called 8C. Playing it safe, Imparato cautioned that neither two-door has been approved for production. Alfa Romeo's range currently consists of the Giulia, the Stelvio and the 4C, though the latter is a niche model at the end of its life cycle. It needs to achieve volume before executives can begin exploring coupe and convertible options, and we're in a market where the quickest and most effective way to increase sales is to make SUVs and crossovers. The next new addition to the Alfa Romeo range is widely believed to be the production version of the Tonale concept from 2019. "Allow me to bring Alfa Romeo to a certain level of economic performance, and then we speak," Imparato stressed. "In this time of big changes for the industry, the first priority is to protect Alfa Romeo and drive it through the challenges related to electrification, connectivity and safety," he added. Coupes and convertibles will come later. Interestingly, he strongly hinted the reports claiming the rear-wheel-drive Giorgio platform is on its way out are false. In Alfa-speak, the GTV nameplate traces its roots to the Bertone-designed 105-Series coupe released in 1963. It was called Giulia Sprint GT at launch, and it became the Giulia Sprint GT Veloce (which means "fast" in Italian) in 1965. GTV is the acronym that stuck throughout the model's career. Alfa put the nameplate on the coupe version of the Alfetta (pictured), and it added the 6 suffix when it stuffed the 2.5-liter Busso V6 in the engine bay.

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."