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Alfa Romeo Giulia Quadrifoglio 100th Anniversario gets even more power

Alfa Romeo is celebrating its Quadrifoglio emblem's 100th birthday by rolling out limited-edition variants of the Giulia and the Stelvio. The commemorative cars receive a more powerful twin-turbocharged V6, edition-specific visual accents, and carbon fiber interior trim. The green Quadrifoglio (which means "four-leaf clover" in Italian) first appeared on a straight-six-powered RL race car at the 1923 edition of the Targa Florio, a grueling road race that was held in Sicily. Legend has it that pilot Ugo Sivocci had the emblem painted on his car for good luck. He won, and the Quadrifoglio quickly began appearing on Alfa Romeo's race cars before showing up on street-legal production models. Fast-forward to 2023, and the four-leaf clover denotes Alfa Romeo's most powerful models: the Giulia Quadrifoglio is the Italian company's answer to the BMW M3, and the Stelvio Quadrifoglio competes in the same segment as the X3 M. The limited-edition 100th Anniversario models build on these foundations with a 520-horsepower evolution of the twin-turbocharged, 2.9-liter V6 (that's 15 more than in the regular-production variants). Alfa Romeo also added a mechanical limited-slip differential derived from the sold-out, 540-horsepower Giulia GTA. Based on the recently-updated Giulia and Stelvio, the 100th Anniversario models come with LED headlights,19-inch wheels for the Giulia (the Stelvio rides on 21-inch alloys), and edition-specific gold-colored brake calipers. Quadrifoglio emblems with gold-colored accents and "1923-2023" lettering are fitted to the fenders, and the list of equipment also includes a carbon fiber grille and carbon fiber door mirror caps. The interior gets a similar treatment: There's carbon fiber trim, gold-colored stitching, and a "100" logo on the dashboard. Like their regular-production counterparts, both cars get a 12.3-inch digital instrument cluster whose layout changes depending on the driving mode selected. Alfa Romeo will build 100 units of the Giulia Quadrifoglio 100th Anniversario and 100 additional examples of the Stelvio Quadrifoglio 100th Anniversario. Pricing and availability haven't been announced yet, and deliveries are scheduled to start in the coming weeks for buyers in European markets. Alfa Romeo confirmed to Autoblog that both models will be sold in the United States. Buyers will have three colors called Rosso Etna, Montreal Green, and Vulcano Black to choose from. More details will be announced in the not-too-distant future.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Buick Envista, Mercedes C 43 and GLS, and Goodwood Revival | Autoblog Podcast #801

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They begin the episode with the cars they've been driving, including the surprisingly compelling 2024 Buick Envista. They also review the 2024 Mercedes-AMG C 43 and Mercedes-Benz GLS 580. James recounts his experience at the 2023 Goodwood Revival, before they discuss the news, including rumored electric successors to the Audi R8 and Alfa Romeo 4C. Finally, they reach into the mailbag for an unexpected outcome to a listener's previous Spend My Money question. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #801 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2024 Buick Envista 2024 Mercedes-AMG C 43 2024 Mercedes-Benz GLS 580 2023 Goodwood Revival 249 reasons you want to go to Goodwood Revival Goodwood Revival Parking Lot Mega Gallery (yes, the parking lot!) Work on an electric Audi R8 successor said to be 'well under way' Alfa's upcoming EV sports car poised as a 4C Spider successor — the 4E? Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo Audi Buick Mercedes-Benz Convertible Coupe Crossover SUV Economy Cars Electric Luxury Performance Sedan