2021 Alfa Romeo Giulia Rwd on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo Giulia Luggage Test: How big is the trunk?

The Alfa Romeo Giulia is a brilliant little sport sedan to drive, a true delight every time you get a chance to jump behind the wheel. But what might it be like on a road trip? Well, it's a sedan, so obviously you can bring some friends along, but the back seat certainly isn't the largest out there and neither is the trunk. To be clear, this isn't necessarily a bad thing. A bigger Giulia would probably be a worse Giulia to drive. One simply needs to be aware of the trade-off. According to the specs, the Giulia's trunk measures ... um, actually, they're not listed anywhere on the specs provided on the Stellantis media website. For any Giulia from 2024 to 2017. Let's go ahead and check the consumer website then. Wow, nothing there, either. OK then, thank goodness for the luggage test, then. Let's snap to it! OK, so here is the trunk. It is not big, but how might it compare to other sport sedans I've tested, including the Genesis G70 (10.5 cubic-feet), Cadillac CT4 (10.9) and BMW 3 Series (depends on model)? Let's find out.  As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). There are two options here. On the left, the fancy bag on top of one of the medium black roller bags, plus the biggest bag (gray) and smallest roller (blue). Alternatively, I could fit the small blue and its bigger check-in sibling, plus the two medium-sized bags -- but the small blue one would be a big squished.  Obviously, as you can see here, there's lots of left over space. There's also two bags left out regardless of configuration. Why? There's just not a lot of height in this trunk, and there are things hanging down that hamper it further. Shown above are speakers can might catch on something, plus the fat structural crossmember running above the fold-down seat pass-through that prevents bags from sliding all the way back. The biggest hindrance, though, are these large seat pass-through pulls on the left and right side of the trunk. They got in the way when trying to stack bags on their bellies atop each other.

This Alfa Romeo Spider is a four-wheeled fountain of youth

For some, the only real way to experience a direct connection with nature while driving is to be piloting a convertible. Keith Helmetag is one such individual. His 1969 Alfa Romeo Spider fulfills his desire to commune with the outdoors on the road, while simultaneously reminding Helmetag of his youth. The Spider's flowing lines especially appealed to Helmetag's eye as a designer. He loved the nose's pointed shape and the boat-tail rear's downward arch to the narrow taillights. To make it his own, he removed the badges and added plastic headlight covers to bring the Alfa's look closer to the original clay model it was styled after. Helmetag's design tweaks pair with a few engine modifications to create a roadster that perfectly fits its owner's relaxed style. Check out this Alfa as Petrolicious takes a drive along tree-lined roads, which are great surroundings to match the Spider's green paint. Related Video: