2020 Alfa Romeo Giulia Ti Sedan 4d on 2040-cars

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Alfa Romeo Zagato-designed Giulia-derived coupe previewed

Alfa Romeo's long-awaited return to the coupe segment may be imminent. The company published an enigmatic preview image on its social media channels that shows the rear end of what's labeled the "Giulia SWB Zagato," and it pledged to release more details in the near future. While there's not much we can glean by looking at the dark teaser, we can at least say with near-certainty that the coupe won't look much like the Giulia when viewed from the back. The photo depicts a thin strip of LEDs that seemingly stretches across the entire rear end, and the basic silhouette is vaguely reminiscent of the Giulia TZ (Tubolare Zagato) and TZ2 coupes built in very limited numbers during the 1960s. Beyond that, your guess regarding what we're looking at is as good as ours. The name strongly suggests that the coupe will be Giulia-based, shorter than the sedan, and designed jointly with Zagato. Company boss Jean-Philippe Imparato has previously confirmed that the two-door model will make its debut at some point in 2023 and he clarified that it will be "very exciting, very selective, and very expensive." To us, it sounds like the coupe will land as a limited-edition model rather than as a regular-production addition to the company's range. What the coupe will be powered by is up in the air as well. Given the Giulia-derived platform, we wouldn't be surprised if power comes from a version of the 2.9-liter, twin-turbocharged V6 that powers the range-topping Quadrifoglio. The six develops 505 horsepower and 443 pound-feet of torque in Alfa Romeo's BMW M3 fighter but those figures could increase in the coupe. Rear-wheel-drive should come standard. Alfa Romeo will publish additional details about the Giulia SWB Zagato in the coming weeks, and we'll see the coupe by the end of 2023. Related video: Design/Style Alfa Romeo Coupe Luxury Performance

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg