2017 Alfa Romeo Giulia Ti Sedan 4d on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

2020 Alfa Romeo Giulia Review & Buying Guide | Same dish, better noodles

When it comes to Italian cooking, the noodles matter less than the sauce. Despite the Alfa Romeo Guilia's robust flavor, especially the arrabiata 505-horsepower Quadrifoglio, there was no disputing the fact that the pasta upon which that delightful gravy was slathered came out a bit under-done. It was beautiful and wildly fun to drive, but it also seemed a bit incomplete due to a dated and relatively cheap-feeling cabin. There were also pervasive, widely reported reliability issues. To address the criticisms and improve the pasta, so to speak, the 2020 Alfa Romeo Giulia sees a multitude of updates intended to make it more competitive against its mainly German competitors. These are best noticed in the upgraded switchgear and more modern infotainment features. The driver assistance tech gets a successful upgrade as well. Now, only time will tell regarding the reliability issues, but after some time spent with a 2020 Giulia, we can at least report that it's far closer to the sexy Italian sedan we should have gotten from day one.   What's new for 2020? You’d be hard-pressed to tell the difference from looking at it, but the 2020 Giulia received a lot of upgrades. Alfa upgraded the sedanÂ’s interior materials and added a ton of new technology, including an available Wi-Fi hotspot, over-the-air software updates, and both wireless and USB Type-C device charging capabilities. As an added bonus, the 8.8-inch infotainment screen is now standard and has been upgraded to a touch display, while the driver assistance tech has been upgraded with new systems supplied by Bosch. What's the GiuliaÂ’s interior and in-car technology like? AlfaÂ’s 2020 upgrades focused on improving the GiuliaÂ’s cabin, and itÂ’s much better for it. Materials on the steering wheel, dash and center console were all improved and the control interfaces made less flimsy and toy-like. The overall quality result still doesn't match most competitors, but it's no longer objectionable and the materials generally feel nice to the touch. The design itself stays basically the same, maintaining its attractive and minimalist look. It lacks the Swedish flair of a Volvo S60 or the drama of some of the offerings available from Lexus and Mercedes, but Alfa was sure to pack in just enough Italian flair to keep things interesting. There's even a little Italian tricolore emblem at the base of the shifter.

Alfa Romeo celebrates Quadrifoglio's 100th anniversary

This year, Alfa Romeo celebrates the 100th anniversary of the Quadrifoglio becoming part of Alfa Romeo lore. In 1923, team racing driver and eternal second-place finisher Ugo Sivocci painted a four-leaf clover inside a white square on his RL "Corsa" single-seater developed to win the Targa Florio. Sivocci won the race, giving Alfa Romeo its first international victory. A few months later, Sivocci went to Monza to test the P1 for the Grand Prix of Europe. He hadn't painted a four-leaf clover on the #17 P1 he drove, and he died during practice. True, correlation is not causation, but it's hard to find a more superstitious bunch than racing teams drivers. The Italians retired #17 from racing vehicles, and from 1924 every Alfa Romeo featured a Quadrifoglio on the bodywork inside of a triangle instead of a square. The missing point represented the loss of Sivocci. Since then, those green leaves have identified Alfas among the sea of other red Italian single seaters from competitors like Ferrari and Maserati. Of course, sometimes the cars didn't need such help, the lines on models like the TZ and P33 iconic enough to forgo further distinction. The Milanese added Quadrifoglio versions of production cars in the 1960s, but didn't make it part of official production names until the 1980s. Following that, the branding expanded into two clovers, a Quadrifoglio Oro (gold) denoting luxury versions, a Quadrifoglio Verde for sporty variants. Then came even wider use as the single letter "Q" for features like the Q2 locking differential and Q4 all-wheel drive. Centro Stile Alfa Romeo tweaked the logo, the graphic to appear at brand events that will kick off on the official centenary June 25. That's been dubbed "Quadrifoglio Day," host to a "Backstage" conference and parade open to all of Alfa Romeo clubs.    This year is also the 60th anniversary of Alfa Romeo's Autodelta racing division. Equivalent to an AMG or M division for the Italians, predating both German versions, the famous Alfa Romeo racing cars like the 1965 Giulia Sprint GTA and the 1975 33 TT 12 sports car racer emerged from the Autodelta workshops. These celebrations will come first, on March 5, punctuated by a conference at the Alfa Romeo Museum in Arese, Milan. Related video: