2017 Alfa Romeo Giulia Ti on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video:

Alfa Romeo to unveil compact crossover in Geneva, report says

Last year, Alfa Romeo outlined its five-year plan, which calls for reviving both the 8C and GTV as high-performance hybrids and plans for new utility vehicles to bookend the Stelvio. Now, a report from Autoblog.gr (no relation) says the Fiat Chrysler brand will show its long-rumored compact SUV to slot underneath the Stelvio at the Geneva Motor Show next month. The Greek website did not identify its source but says the compact SUV will be built on the Giorgio platform that underpins the Giulia and would contribute to the brand's goals of hitting 400,000 annual sales. The Geneva Motor Show kicks off March 5. FCA is investing $5.7 billion in its under-utilized Italian plants to ramp up production of Jeep, Fiat and Maserati models, plus the new Alfa Romeo compact SUV to be built in Pomigliano, Italy. But those plans, which were reported by Automotive News Europe, had the new Alfa compact ute built on the platform underpinning the Jeep Compass, which was also set to start production in Melfi, Italy. A plug-in hybrid version of the Alfa is also reportedly in the picture, which squares with the brand's plans to expand its offerings of electrified powertrains to six PHEVs. Last we heard, Alfa Romeo was planning to launch its largest-yet SUV as a seven-seater, based on the Giorgio platform, as a mild hybrid.