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Alfa Romeo could introduce a new model in June

While the automotive industry's collective attention is turned towards the 2020 Geneva Motor Show opening in March, Alfa Romeo is also looking forward to the party it will throw in Milan, Italy, to celebrate its 110th birthday. The city-wide festivities will culminate with the unveiling of a mysterious new model, according to a recent report. Thousands of Alfisti from all over the world will convene in Milan on June 24 to commemorate the milestone, and Italian website MotoriOnline learned Alfa will take advantage of the media coverage to organize its own mini auto show. The publication added the model we'll allegedly get a preview of will be either a crossover or a coupe. Both are intriguing propositions. While enthusiasts would undoubtedly prefer to see a born-again GTV, or a follow-up to the 8C, sales figures clearly demonstrate the crossover body style is popular all over the world with no risk of falling out of style, and Alfa's only take on it is the Stelvio. The yet-unnamed model that could break cover in Milan will be about the same size as the Jeep Renegade, the Fiat 500X, and the Mini Countryman, among other city-friendly soft-roaders. This positioning rules out the production version of the Tonale concept introduced during the 2019 Geneva show; besides, it's expected to appear at this year's edition of the event. Little would prevent Alfa from using the platform found under the aforementioned Renegade and 500X, as all three carmakers are under the same umbrella, but MotoriOnline speculated the firm's third high-rider will be the first Fiat-Chrysler Automobiles (FCA) product built on a PSA platform. If that's accurate, it signals Alfa will unveil a concept car, not a production model, because the tie-up between the two giants hasn't even been finalized yet. The second option floated by the publication is a heritage-laced two-door developed as a tribute to emblematic past models, like the Duetto and the GTV. While that's plausible, especially considering the event will be a anchored to Alfa's illustrious history, the chances of one day seeing it in showrooms are low because executives gave two-door models the boot when they put together the firm's latest product plan in late 2019. Crossovers remain an essential component of Alfa's future range, however, and the aforementioned product plan clearly states a small SUV will join the range in 2022, a year after the Tonale, with an available electric powertrain.

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Alfa Romeo will be expanding its lineup beyond the Tonale

Last night, speaking with the press, Senior Vice President and Head of Alfa Romeo North America Larry Dominique gave us an idea of the Alfa lineup in the near future. The brand will be expanding its offerings, but not by too much. Alfa will eventually have five key models. It will have two offerings in the C-segment (Tonale-size), two offerings in the D-Segment (Giulia/Stelvio-size) and one in the E-segment (larger than Giulia/Stelvio). And as implied by our size clarification, we already know what most of those are, with the Tonale taking the C-segment SUV slot, and the Giulia and Stelvio for the D-segment. Dominique said the second C-segment vehicle would be something more car-like than the Tonale, though he wouldn't commit to saying it would specifically be a sedan. So it's possible it could be some kind of hatchback or maybe a coupe-like SUV. He was more vague about the E-segment vehicle. Considering the car market, some kind of SUV would seem most likely. As previously reported, this E-segment machine will arrive in 2027 with a wide range of electric powertrains from 300 to 1,000 horsepower. All of these new models will be fully electric. That includes the next-generation Giulia and Stelvio. The Tonale won't be going completely electric just yet, but it seems reasonable to assume a new generation model will be. Dominique noted that the Tonale, which is only offered with a plug-in hybrid in the U.S., is a good way to start introducing both dealers and customers to the idea of electrified Alfas. Apparently these five segments are the limit for Alfa for the time being. Dominique said that those models will cover more than 80% of premium buyers, and Alfa is trying to be "efficient" with how it covers the market. So don't expect the myriad bodystyles and niches from German brands such as BMW and Mercedes. There is one possible exception: a sports car. Dominique said that they're always interested in a sports car or halo product. He wouldn't commit in any way to such a product, though. With that being said, there's already been one teaser for something that might be just such a special sports car, maybe called 6C, a few weeks ago. We doubt that Alfa will launch a sports car that will stick around like the 4C, it will probably just be limited production cars that can be sold out quickly. Related video: A Night With Giulia