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The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

2024 Alfa Romeo Giulia and Stelvio prices are a mixed bag

Something happened on the way to the end of 2024, and that happening has resulted in higher-than-expected prices for the 2024 Giula and 2024 Stelvio. When Alfa announced changes for both models in April, we were informed the new Giulia Competizione trim would start at $53,115 in rear-wheel-drive form, the Stelvio Competizione trim would start at $57,420 in obligatory all-wheel-drive form. A month later, Cars Direct got wind of price cuts thanks to Alfa Romeo wanting to give buyers even more reason to put money down on la dolce vita instead of a certain Bavarian. In that report, the entry-level Giula Sprint was going to start at $44,795 after destination, the Stelvio Sprint would start at $46,370. An an Alfa Romeo spokesperson even replied to Cars Direct with, "The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness." Looking at the 2024 configurator, the Giulia Sprint improves its advantage before options, whereas the Competizione is $2,345 above expectations. Prices for the 2024 Giula range after the $1,595 destination charge are: Sprint: $44,670 Ti: $47,210 Veloce: $50,970 Competizione: $55,460 Quadrifoglio: $82,970 Quadrifoglio 100th Anniversary: $90,070 What's not included here are mandatory additional costs for the Competizione and both Quadrifoglio trims; they don't offer the free white exterior paint option that the Sprint, Ti, and Veloce do. So the above sums will go up by at least $500, the least expensive exterior color option, to as much as $2,200. As for the Giulia Sprint undercutting the BMW 330i, that only happens if you want a white Giulia on the stock 17-inch wheels. The 2024 330i starts at $45,495, which is $825 above the base Giulia. But the BMW comes on 18-inch wheels, the Giulia on 17-inchers, and stepping up a rim size on the Alfa Romeo costs $1,725. BMW also offers black paint as a free option, whereas going dark on the Giulia costs $660. The Giulia does come with 280 horsepower versus the BMW's 255, so there's that. At the very top, a Giulia Quadrifoglio asking $82,970 might be a tough ask against a BMW M3 asking $81,195, never mind a $90,070 Giulia Quadrifoglio 100th Anniversary. It's the same on the Stelvio side of the fence.

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?