1994 Alfa Romeo 164s Quadrifoglio 3.0l 5 Speed Rare Adjustable Suspension on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

These 'blind' automotive world record stunts have to stop

Drivers setting world records "blind" – wearing a blindfold or with something obscuring the windshield – is the new thing for some reason. First it was an Alfa Romeo Giulia setting a blind lap at Silverstone with help from a spotter trailing behind, and now this: a stunt man doing a J-turn within a narrow path with nothing but a Nissan Juke's cameras guiding him. He matched the "sighted" J-turn record, flipping the car around in a space about 7 inches longer than the car. I have two issues with these stunts. First, there are just too many world records. Yeah, I said it. Are these meaningful? Is someone else likely to ever attempt this feat? No, because it's just marketing, both for the manufacturer and whoever's still trying to sell those annual books. Stuff like the fastest production car is fine with me. Heck, I'll even take unofficial Nurburgring times – the kind where the drivers can actually see. Second, I'm all for stunts, but do something cool! And preferably something that could only be performed with that particular car, if you're going to make an ad out of it. Yes, the Juke has an Around View Monitor system, which stitches together feeds from four cameras to make it look like the car is being filmed by a drone hovering overhead. I happen to love 360-degree cameras – they let you see things that are just not visible from the driver's seat and make parking and low-speed maneuvering really easy. But the Juke isn't the first car to offer one, and the feature isn't even new to the car. Nissan was at least forthright enough to admit that this professional driver (on a closed course!) had a bunch of practice. But this really says more about his precision driving skills than about the car, or the camera. And just so we're clear, you really shouldn't try to park a car without looking out the windows, even if you have fancy cameras. So what's next? Pretty soon there will be a record for blindest blind stunt. Let me know when someone actually does something interesting. Related Video:

2023 Alfa Romeo Tonale previewed ahead of February unveiling

After a false start, Alfa Romeo is finally ready to introduce the production version of the Tonale concept it presented in 2019. It released a short video on its social media channels to preview the model, which will be positioned below the Stelvio as an entry-level crossover. The murky, 12-second flick highlights the Tonale's digital instrument cluster, which features a layout called "cannocchiale" ("telescope" in Italian) by the brand. It seemingly consists of a screen flanked by a pair of round dials, and it's loosely inspired by the layout found in some of Alfa's classic models. Later examples of the 115-series GTV used a pair of large analog gauges separated by warning lights and smaller gauges. Discover driver-centric design in the cockpit of the new #AlfaRomeoTonale, featuring the multi-functional “Cannocchiale” cluster. “La Metamorfosi” begins February 8th. https://t.co/7tknJCcFTR pic.twitter.com/dh7o9BUwBq — Alfa Romeo USA (@AlfaRomeoUSA) January 26, 2022 What's more interesting than the cluster is the image of the Tonale that appears on the middle screen. Shown above, it's our first official look at the Stelvio's baby brother. Surprisingly, the crossover shares more styling cues with the 2019 concept than with the prototype spotted at a design clinic later that year. The shape of the grille hasn't changed much, and there are three U-shaped LEDs integrated into each headlight. The rest of the design remains shrouded in darkness. Our crystal ball tells us that the production model will look a lot like a toned-down version of the concept; we're not expecting the proportions to significantly change. Unverified rumors claim that the Tonale will be closely related to the Jeep Compass beneath the sheetmetal, and it will be offered with several engines and at least one plug-in hybrid drivetrain. It's this system that sources say delayed the launch: Alfa Romeo's boss reportedly sent engineers back to the drawing board in April 2021. Alfa Romeo will unveil the Tonale online on February 8, 2022, at 9 a.m. ET, which is 6 a.m. in California. And, while the odds of seeing it on our shores were previously unknown, Alfa Romeo's American division all but confirmed in a tweet that the model will be sold here. Related video: