1967 Alfa Romeo Giulia Sprint Gt Veloce on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo celebrates Quadrifoglio's 100th anniversary

This year, Alfa Romeo celebrates the 100th anniversary of the Quadrifoglio becoming part of Alfa Romeo lore. In 1923, team racing driver and eternal second-place finisher Ugo Sivocci painted a four-leaf clover inside a white square on his RL "Corsa" single-seater developed to win the Targa Florio. Sivocci won the race, giving Alfa Romeo its first international victory. A few months later, Sivocci went to Monza to test the P1 for the Grand Prix of Europe. He hadn't painted a four-leaf clover on the #17 P1 he drove, and he died during practice. True, correlation is not causation, but it's hard to find a more superstitious bunch than racing teams drivers. The Italians retired #17 from racing vehicles, and from 1924 every Alfa Romeo featured a Quadrifoglio on the bodywork inside of a triangle instead of a square. The missing point represented the loss of Sivocci. Since then, those green leaves have identified Alfas among the sea of other red Italian single seaters from competitors like Ferrari and Maserati. Of course, sometimes the cars didn't need such help, the lines on models like the TZ and P33 iconic enough to forgo further distinction. The Milanese added Quadrifoglio versions of production cars in the 1960s, but didn't make it part of official production names until the 1980s. Following that, the branding expanded into two clovers, a Quadrifoglio Oro (gold) denoting luxury versions, a Quadrifoglio Verde for sporty variants. Then came even wider use as the single letter "Q" for features like the Q2 locking differential and Q4 all-wheel drive. Centro Stile Alfa Romeo tweaked the logo, the graphic to appear at brand events that will kick off on the official centenary June 25. That's been dubbed "Quadrifoglio Day," host to a "Backstage" conference and parade open to all of Alfa Romeo clubs.    This year is also the 60th anniversary of Alfa Romeo's Autodelta racing division. Equivalent to an AMG or M division for the Italians, predating both German versions, the famous Alfa Romeo racing cars like the 1965 Giulia Sprint GTA and the 1975 33 TT 12 sports car racer emerged from the Autodelta workshops. These celebrations will come first, on March 5, punctuated by a conference at the Alfa Romeo Museum in Arese, Milan. Related video:

Junkyard Gem: 1992 Alfa Romeo 164S

Even after Citroen, Fiat, Renault and Peugeot departed the United States (in 1975, 1983, 1988 and 1991, respectively, though Malcolm Bricklin continued to sell Fiat 124 Sport Spiders and X1/9s with Pininfarina and Bertone badges for a few more years), Alfa Romeo managed to hang on all the way through 1995. The final Alfa Romeo models available here (prior to the brand's return to our shores in 2009) were the old-school Spider Veloce sports car and the mean-looking 164 sedan. The 164 sold well enough here that I still see examples on the street now and then, and I find discarded ones in car graveyards as well. Today's Junkyard Gem is the top-of-the-line 164 available in 1992, the mighty S version, found in a Denver self-service yard last month. In 1992, American Alfa shoppers could spend $25,865 on the base 164, $29,456 on the more luxurious 164L, or $32,054 for the factory-hot-rod 164S (that's about $50,885, $57,950, and $63,060, respectively, in inflation-adjusted 2021 dollars). Comparing the numbers of the 164S against those of the BMW 535i for 1992 make the Alfa look like quite a deal. The big-engined 535i boasted 208 horsepower and had a $44,350 sticker price, while the monstrous M5 had 310 horses… but would set you back $58,600). That means the Alfa cost just under 75% as much as its Bavarian rival. Meanwhile, the Alfa 164S had this 3.0-liter V6 making 200 horsepower. That gave the 535i and 164S near-identical power-to-weight ratios (17.2 lb/hp for the BMW, 17.4 for the Alfa). Admittedly, the 164S's power went to the front wheels while the 535i had rear-wheel-drive, but the Alfa's 3.0 looked and sounded much better than the BMW's 3.4 (and it's nearly impossible to make a V6 sound better than a straight-six, as anyone who has endured the ailing-bovine groan of most 1990s Detroit V6s can affirm). You could get a four-speed ZF automatic on the 164 and 164L in 1992, but the 164S had just one transmission available: a five-speed manual. This car isn't rusty and the interior looked very nice for a near-30-year-old car in Colorado, but there are few with the mechanical skills and sheer bravery to take on one of these cars with nearly 200,000 miles on the clock. Its next stop shall be The Crusher. This Euro-market commercial is for the 164 with quad-cam "super" V6, available here only for the 1993 through 1995 model years, but you get the idea. In Europe, Alfa Romeo outsold both Honda and Saab! What better reason to buy a 164?